{"id":45485,"date":"2014-03-24T11:04:55","date_gmt":"2014-03-24T09:04:55","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=45485"},"modified":"2014-03-24T11:04:55","modified_gmt":"2014-03-24T09:04:55","slug":"ramit-sethi-how-to-charge-what-youre-worth","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=45485","title":{"rendered":"Ramit Sethi: How to Charge What You&#8217;re Worth"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/86126020\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Ramit Sethi: How to Charge What You&#039;re Worth\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\nAs creatives, we often believe that as our talents improve, our salary will increase. However, your skills alone will not necessarily lead to more income. To really maximize your talents, identify the psychological reasons why clients do or don&#8217;t decide to use your services.<br \/>\nIn this insight-packed 99U talk, best-selling author Ramit Sethi reveals how he went from practically begging his readers to pay for a $4.95 e-book, to charging thousands for online courses and consultation by putting himself in the shoes of his customers. Think of the unspoken concerns of your customers, he says, and master the language used by your clients. For example, people don&#8217;t want to &#8220;increase core strength&#8221; they want a six pack. By master the psychology of language and tapping into what your customers want, you can give them what they need and become indispensable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As creatives, we often believe that as our talents improve, our salary will increase. However, your skills alone will not necessarily lead to more income. To really maximize your talents, identify the psychological reasons why clients do or don&#8217;t decide to use your services. In this insight-packed 99U talk, best-selling author Ramit Sethi reveals how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-45485","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":55002,"url":"https:\/\/thecuriousbrain.com\/?p=55002","url_meta":{"origin":45485,"position":0},"title":"Reely and Truly&#8217; &#8211; a short film on photography","author":"thebrainbehind","date":"13\/11\/2014","format":false,"excerpt":"'Reely and Truly' - a short film on photography (Director's Cut) from DoBeDo Productions on Vimeo. \u2018Reely and Truly\u2019 is a new documentary from director Tyrone Lebon. 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