{"id":4830,"date":"2009-12-02T20:14:22","date_gmt":"2009-12-02T18:14:22","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=4830"},"modified":"2015-04-07T17:43:10","modified_gmt":"2015-04-07T15:43:10","slug":"sigg-jones","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=4830","title":{"rendered":"Sigg Jones"},"content":{"rendered":"<p><object width=\"400\" height=\"300\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"movie\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=790881&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" \/><\/object><\/p>\n<p><a href=\"http:\/\/vimeo.com\/790881\">Sigg Jones<\/a> from Asterokid on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>This animation is a student project which Asterokid co-directed with Jonathan Vuillemin and Matthieu Bessudo! Things like that keep popping up all over the internet  and that makes me wonder! If students can do that, then the ad agencies should work  a bit harder just to catch up!  The young, the gifted  and the talented  versus the old creative head that most agencies have!! Hmmmm  I wonder who is going to win this  \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sigg Jones from Asterokid on Vimeo. This animation is a student project which Asterokid co-directed with Jonathan Vuillemin and Matthieu Bessudo! Things like that keep popping up all over the internet and that makes me wonder! If students can do that, then the ad agencies should work a bit harder just to catch up! The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[193],"tags":[],"class_list":["post-4830","post","type-post","status-publish","format-standard","hentry","category-videos"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":128789,"url":"https:\/\/thecuriousbrain.com\/?p=128789","url_meta":{"origin":4830,"position":0},"title":"Sigg Jones","author":"thebrainbehind","date":"02\/12\/2009","format":false,"excerpt":"http:\/\/vimeo.com\/moogaloop.swf?clip_id=790881&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1 Sigg Jones from Asterokid on Vimeo. This animation is a student project which Asterokid co-directed with Jonathan Vuillemin and Matthieu Bessudo! Things like that keep popping up all over the internet and that makes me wonder! If students can do that, then the ad agencies should work a bit\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":151269,"url":"https:\/\/thecuriousbrain.com\/?p=151269","url_meta":{"origin":4830,"position":1},"title":"7,000 Gone. $14.7 Million Added. The Math Behind Modern Agencies.","author":"thebrainbehind","date":"24\/03\/2026","format":false,"excerpt":"There are moments when an industry accidentally tells the truth.This was one of them.Anyone who has spent time inside a holding company has seen versions of this before.WPP cut thousands of people in the name of transformation.Then found room for a $14.7 million CEO package.7,000 people removed from the system.$14.7\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/WPP-neues-Logo-2026-492135.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/WPP-neues-Logo-2026-492135.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/WPP-neues-Logo-2026-492135.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/WPP-neues-Logo-2026-492135.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":124584,"url":"https:\/\/thecuriousbrain.com\/?p=124584","url_meta":{"origin":4830,"position":2},"title":"The 2012 SoDA Report","author":"thebrainbehind","date":"22\/02\/2012","format":false,"excerpt":"The 2012 SoDA Report View more documents from Society of Digital Agencies For the fourth year in a row, SoDA has compiled the thoughts and opinions of \u2248700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":147257,"url":"https:\/\/thecuriousbrain.com\/?p=147257","url_meta":{"origin":4830,"position":3},"title":"Duplicated to Death: Why Digital Marketing as We Know It Ends by 2027","author":"thebrainbehind","date":"17\/06\/2025","format":false,"excerpt":"Two years ago, marketers used ChatGPT to draft blog posts.Today, those who kept up are using AI to rebuild their entire marketing departments. The shift is deeper than most realize.We\u2019re not just automating tasks.We\u2019re replacing entire teams with in-house AI agents. And most agencies?They won\u2019t survive it. The Hidden Transformation\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":148610,"url":"https:\/\/thecuriousbrain.com\/?p=148610","url_meta":{"origin":4830,"position":4},"title":"The Factory Dies, The Curator Rises","author":"thebrainbehind","date":"25\/09\/2025","format":false,"excerpt":"Once upon a time well a few yeas back to be precise, advertising agencies were factories. You gave them a brief, they churned out scripts, visuals, jingles. The cost was in the craft\u2014the lights, the cameras, the battalions of account execs and creatives. But then along came AI. Suddenly, everyone\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screen-Shot-2018-07-11-at-10.13.18-AM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":151159,"url":"https:\/\/thecuriousbrain.com\/?p=151159","url_meta":{"origin":4830,"position":5},"title":"What Are Clients Actually Paying Agencies For Now?","author":"thebrainbehind","date":"13\/03\/2026","format":false,"excerpt":"The brief was thin.The craft was beautiful.Nobody asked the hard question.That was the agency model for twenty years.Not because strategy was strong. Because production was expensive.Shoots cost money. Motion needed specialists. Scale needed headcount. Complexity created cover.AI just removed the cover.Campaign recently cited forecasts suggesting that up to 90% of\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-Mar-13-2026-12_28_47-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-Mar-13-2026-12_28_47-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-Mar-13-2026-12_28_47-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-Mar-13-2026-12_28_47-PM.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/4830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4830"}],"version-history":[{"count":5,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/4830\/revisions"}],"predecessor-version":[{"id":60221,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/4830\/revisions\/60221"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}