{"id":50431,"date":"2014-04-17T11:27:14","date_gmt":"2014-04-17T09:27:14","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=50431"},"modified":"2014-04-17T11:27:14","modified_gmt":"2014-04-17T09:27:14","slug":"michael-wolff-never-stop-asking-why","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=50431","title":{"rendered":"Michael Wolff: Never Stop Asking &#8220;Why?&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/91667183\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Michael Wolff: Never Stop Asking &quot;Why?&quot;\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\nWe won\u2019t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. What separates a good designer from the rest of the pack, says Wolff, is an unlimited amount of empathy. To do this, approach the world through a child\u2019s mind and have an insatiable curiosity. Ask &#8220;why&#8221; whenever possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We won\u2019t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. What separates a good designer from the rest of the pack, says [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-50431","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":122369,"url":"https:\/\/thecuriousbrain.com\/?p=122369","url_meta":{"origin":50431,"position":0},"title":"Michael Wolff: Never Stop Asking &#8220;Why?&#8221;","author":"thebrainbehind","date":"17\/04\/2014","format":false,"excerpt":"We won\u2019t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. What separates a good designer from the\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":127100,"url":"https:\/\/thecuriousbrain.com\/?p=127100","url_meta":{"origin":50431,"position":1},"title":"MICHAEL WOLFF, IS THIS A GOOD TIME FOR CREATIVITY?","author":"thebrainbehind","date":"07\/09\/2011","format":false,"excerpt":"http:\/\/vimeo.com\/20483271 Michael Wolff from legendary British design firm Wolff Olins share his thoughts in this fascinating video from ISTHISAGOODTIME ! Very very interesting Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":112881,"url":"https:\/\/thecuriousbrain.com\/?p=112881","url_meta":{"origin":50431,"position":2},"title":"Feel You","author":"thebrainbehind","date":"22\/08\/2015","format":false,"excerpt":"Feel You \u2013 Julia Holter. Directed by Jose Wolff.View On WordPress","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":118001,"url":"https:\/\/thecuriousbrain.com\/?p=118001","url_meta":{"origin":50431,"position":3},"title":"Michael Bierut on the Power of Logos","author":"thebrainbehind","date":"30\/03\/2015","format":false,"excerpt":"The award-winning graphic designer decodes why the simple shapes of a logo can have such great impact.\u201cDesign can be a lonely thing,\u201d says Michael Bierut via swissmiss Video from Design Indaba Michael Bierut on the Power of Logos was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":59869,"url":"https:\/\/thecuriousbrain.com\/?p=59869","url_meta":{"origin":50431,"position":4},"title":"Michael Bierut on the Power of Logos","author":"thebrainbehind","date":"30\/03\/2015","format":false,"excerpt":"https:\/\/vimeo.com\/122537489 The award-winning graphic designer decodes why the simple shapes of a logo can have such great impact.\u201cDesign can be a lonely thing,\u201d says Michael Bierut via swissmiss Video from Design Indaba","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":119202,"url":"https:\/\/thecuriousbrain.com\/?p=119202","url_meta":{"origin":50431,"position":5},"title":"Designer chairs","author":"thebrainbehind","date":"14\/01\/2015","format":false,"excerpt":"by incidental comics Designer chairs was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2.bp.blogspot.com\/-qe_MBDCcIRE\/VLVbSRfkTHI\/AAAAAAAAF30\/s3s5NXWvPhM\/s1600\/chairs-blog.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2.bp.blogspot.com\/-qe_MBDCcIRE\/VLVbSRfkTHI\/AAAAAAAAF30\/s3s5NXWvPhM\/s1600\/chairs-blog.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/2.bp.blogspot.com\/-qe_MBDCcIRE\/VLVbSRfkTHI\/AAAAAAAAF30\/s3s5NXWvPhM\/s1600\/chairs-blog.jpg?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/50431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50431"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/50431\/revisions"}],"predecessor-version":[{"id":50432,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/50431\/revisions\/50432"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}