{"id":50677,"date":"2014-04-25T16:12:01","date_gmt":"2014-04-25T14:12:01","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=50677"},"modified":"2014-04-25T16:24:39","modified_gmt":"2014-04-25T14:24:39","slug":"scott-belsky-what-are-you-willing-to-be-bad-at","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=50677","title":{"rendered":"Scott Belsky: What Are You Willing to Be Bad At?"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/92560627\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Scott Belsky: What Are You Willing to Be Bad At?\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\nIn our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us to success.<\/p>\n<p>In this 99U talk, Behance co-founder Scott Belsky shares how companies like Apple and Southwest Airlines use this strategy to ensure long term success. But finding your competitive advantage is only step one, the world changes quickly, and just as fast as you find your niche, you should be looking for another one.<br \/>\n\u201cSelf-awareness,\u201d says Belsky, \u201cis the only sustainable competitive advantage you can find.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us to success. In this 99U [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-50677","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":122253,"url":"https:\/\/thecuriousbrain.com\/?p=122253","url_meta":{"origin":50677,"position":0},"title":"Scott Belsky: What Are You Willing to Be Bad At?","author":"thebrainbehind","date":"25\/04\/2014","format":false,"excerpt":"In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":123204,"url":"https:\/\/thecuriousbrain.com\/?p=123204","url_meta":{"origin":50677,"position":1},"title":"The Future of Creative Careers","author":"thebrainbehind","date":"18\/06\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/43857646 The landscape of creative work is changing. Much of the friction that once inhibited independent careers has been removed, and the distance between idea and execution is smaller than ever. Scott Belsky, CEO of Behance and author of Making Ideas Happen, explores the ways in which our professional output\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":34977,"url":"https:\/\/thecuriousbrain.com\/?p=34977","url_meta":{"origin":50677,"position":2},"title":"Curation in the Digital Age","author":"thebrainbehind","date":"28\/11\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/53524724 A behind-the-scenes look at Behance's unique approach to curation.Behance co-founders Scott Belsky and Matias Corea and Chief Curator Oscar Ramos Orozco share Behance's approach to evolving curation through technology and the human touch. To curate in the digital age, we must tap into a new equation: the power of\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32018,"url":"https:\/\/thecuriousbrain.com\/?p=32018","url_meta":{"origin":50677,"position":3},"title":"The Future of Creative Careers","author":"thebrainbehind","date":"18\/06\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/43857646 The landscape of creative work is changing. Much of the friction that once inhibited independent careers has been removed, and the distance between idea and execution is smaller than ever. Scott Belsky, CEO of Behance and author of Making Ideas Happen, explores the ways in which our professional output\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41521,"url":"https:\/\/thecuriousbrain.com\/?p=41521","url_meta":{"origin":50677,"position":4},"title":"Leah Busque: Have Big, Hairy, Audacious Goals And Take Baby Steps","author":"thebrainbehind","date":"08\/10\/2013","format":false,"excerpt":"https:\/\/vimeo.com\/75985557 Since founding the crowd-sourced errand service TaskRabbit in 2008, Leah Busque has steadily and purposefully built her company from humble Boston beginnings to a national powerhouse. In this talk at the annual 99U Conference followed by a Q&A with Behance\u2019s Scott Belsky, Leah shares five lessons learned from building\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":45295,"url":"https:\/\/thecuriousbrain.com\/?p=45295","url_meta":{"origin":50677,"position":5},"title":"Allison Johnson: We Have Enough Companies Like Apple","author":"thebrainbehind","date":"17\/03\/2014","format":false,"excerpt":"https:\/\/vimeo.com\/88907392 There are only a few people who have worked directly under Steve Jobs, and Allison Johnson is one of those people. The former head of marketing at Apple, Johnson oversaw the launch of the company's hallmark products like the iPhone and its famous campaigns like \"Mac vs. PC\" and\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/50677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50677"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/50677\/revisions"}],"predecessor-version":[{"id":50678,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/50677\/revisions\/50678"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}