{"id":52443,"date":"2014-07-07T11:11:42","date_gmt":"2014-07-07T09:11:42","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=52443"},"modified":"2014-07-07T11:11:42","modified_gmt":"2014-07-07T09:11:42","slug":"tony-schwartz-to-solve-big-problems-change-your-process","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=52443","title":{"rendered":"Tony Schwartz: To Solve Big Problems, Change Your Process"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/99360138\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Tony Schwartz: To Solve Big Problems, Change Your Process\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\nIn this 99U talk, bestselling author Tony Schwartz issues a challenge: The world is full of intractable problems like climate change that require new and creative thinking. So how can we use the creative process to take on some of the more serious obstacles of our lives and world? First, we need to be at the top of our collective creative games \u2014 and that means fully understanding the creative process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this 99U talk, bestselling author Tony Schwartz issues a challenge: The world is full of intractable problems like climate change that require new and creative thinking. So how can we use the creative process to take on some of the more serious obstacles of our lives and world? First, we need to be at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-52443","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":121432,"url":"https:\/\/thecuriousbrain.com\/?p=121432","url_meta":{"origin":52443,"position":0},"title":"Tony Schwartz: To Solve Big Problems, Change Your Process","author":"thebrainbehind","date":"07\/07\/2014","format":false,"excerpt":"In this 99U talk, bestselling author Tony Schwartz issues a challenge: The world is full of intractable problems like climate change that require new and creative thinking. So how can we use the creative process to take on some of the more serious obstacles of our lives and world? First,\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":125563,"url":"https:\/\/thecuriousbrain.com\/?p=125563","url_meta":{"origin":52443,"position":1},"title":"Tony Schwartz: The Myths of the Overworked Creative","author":"thebrainbehind","date":"08\/12\/2011","format":false,"excerpt":"http:\/\/vimeo.com\/33018637 Tony Schwartz breaks down our productivity myths and shows us how to get back on track Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27128,"url":"https:\/\/thecuriousbrain.com\/?p=27128","url_meta":{"origin":52443,"position":2},"title":"Tony Schwartz: The Myths of the Overworked Creative","author":"thebrainbehind","date":"08\/12\/2011","format":false,"excerpt":"http:\/\/vimeo.com\/33018637 Tony Schwartz breaks down our productivity myths and shows us how to get back on track","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":113569,"url":"https:\/\/thecuriousbrain.com\/?p=113569","url_meta":{"origin":52443,"position":3},"title":"the creative process from piecomics","author":"thebrainbehind","date":"05\/08\/2015","format":"gallery","excerpt":"the creative process from piecomics","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tumblr_nslrxybmN91qa68vyo1_500.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":172,"url":"https:\/\/thecuriousbrain.com\/?p=172","url_meta":{"origin":52443,"position":4},"title":"Talk with confidence","author":"thebrainbehind","date":"08\/05\/2009","format":false,"excerpt":"Nice Work for \u00a0Colgate Max Fresh by \u00a0Prolam Y&R Santiago, Santiago, Chile\u00a0 Credits: Executive Creative Director: Tony Sarroca Regional Executive Creative Director: Guillermo Vega Creative Director: Alvaro Becker Copywriters: Max Konig, Felipe Utreras Art Directors: Fabrizio Capraro, Mihail Aleksandrov Digital Retoucher \/ Illustrator: Raul Pardo Typographer: Fabrizio Capraro Account Supervisor:\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/colgatetalk2.jpg?fit=857%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/colgatetalk2.jpg?fit=857%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/colgatetalk2.jpg?fit=857%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/colgatetalk2.jpg?fit=857%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1259,"url":"https:\/\/thecuriousbrain.com\/?p=1259","url_meta":{"origin":52443,"position":5},"title":"Nutri Balance","author":"thebrainbehind","date":"12\/06\/2009","format":false,"excerpt":"How hillarious are these ?? There are two more in the series \u00a0go check them out \u00a0at I beleive in advertising Credits: Advertising Agency: Prolam Y&R Santiago, Santiago, Chile Executive Creative Director: Tony Sarroca, Regional Executive Creative Director: Guillermo Vega Creative Directors: Francisco Cavada, Alvaro Becker Art Directors: Fabrizio Capraro,\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/nutribalancehand.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/52443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52443"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/52443\/revisions"}],"predecessor-version":[{"id":52444,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/52443\/revisions\/52444"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}