{"id":53453,"date":"2014-09-10T12:57:36","date_gmt":"2014-09-10T10:57:36","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=53453"},"modified":"2014-09-10T22:38:36","modified_gmt":"2014-09-10T20:38:36","slug":"how-do-we-measure-the-value-of-social-media","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=53453","title":{"rendered":"How do we measure the value of social media?"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/38862016\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"How do we measure the value of social media?\" href=\"https:\/\/www.slideshare.net\/helgetenno\/how-do-we-measure-the-value-of-social-media\" target=\"_blank\">How do we measure the value of social media?<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/helgetenno\" target=\"_blank\">Helge Tenn\u00f8<\/a><\/strong><\/div>\n<p>By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from Helge Tenn\u00f8<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do we measure the value of social media? from Helge Tenn\u00f8 By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[360],"class_list":["post-53453","post","type-post","status-publish","format-standard","hentry","category-presentations","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":120954,"url":"https:\/\/thecuriousbrain.com\/?p=120954","url_meta":{"origin":53453,"position":0},"title":"How do we measure the value of social media?","author":"thebrainbehind","date":"10\/09\/2014","format":false,"excerpt":"How do we measure the value of social media? from Helge Tenn\u00f8 By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":126735,"url":"https:\/\/thecuriousbrain.com\/?p=126735","url_meta":{"origin":53453,"position":1},"title":"Measuring our way to future success","author":"thebrainbehind","date":"26\/09\/2011","format":false,"excerpt":"Measuring our way to future success View more presentations from Helge Tenn\u00f8 Are our blinders keeping us from seeing new opportunities, and \/ or following our customers as they move on? This presentation by Helge Tenn\u00f8 looks at how we measure online activities, and if this is limiting our perspective.\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":122570,"url":"https:\/\/thecuriousbrain.com\/?p=122570","url_meta":{"origin":53453,"position":2},"title":"Change &#8211; tools and ideas to meet the future","author":"thebrainbehind","date":"31\/03\/2014","format":false,"excerpt":"Change \u2013 tools and ideas to meet the future from Helge Tenn\u00f8 Interesting thoughts by Helge Tenn\u00f8, Change \u2013 tools and ideas to meet the future was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":125611,"url":"https:\/\/thecuriousbrain.com\/?p=125611","url_meta":{"origin":53453,"position":3},"title":"10 projects that challenge \/ change the concept of what communication is","author":"thebrainbehind","date":"05\/12\/2011","format":false,"excerpt":"10 projects that challenge \/ change the concept of what communication is View more presentations from Helge Tenn\u00f8 Yet another and very informative presentation by Helge Tenn\u00f8 Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25052,"url":"https:\/\/thecuriousbrain.com\/?p=25052","url_meta":{"origin":53453,"position":4},"title":"Measuring our way to future success","author":"thebrainbehind","date":"26\/09\/2011","format":false,"excerpt":"Measuring our way to future success View more presentations from Helge Tenn\u00f8 Are our blinders keeping us from seeing new opportunities, and \/ or following our customers as they move on? This presentation by Helge Tenn\u00f8 looks at how we measure online activities, and if this is limiting our perspective.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":123647,"url":"https:\/\/thecuriousbrain.com\/?p=123647","url_meta":{"origin":53453,"position":5},"title":"We are in culture not in sales","author":"thebrainbehind","date":"08\/05\/2012","format":false,"excerpt":"We are in culture not sales View more presentations from Helge Tenn\u00f8 When the mobile and the social web combine they create the basis for a completely new Internet\u2026 Yet another informative presentation by Helge Tenn\u00f8 Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/53453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53453"}],"version-history":[{"count":2,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/53453\/revisions"}],"predecessor-version":[{"id":53463,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/53453\/revisions\/53463"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}