{"id":53929,"date":"2014-09-29T14:29:54","date_gmt":"2014-09-29T12:29:54","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=53929"},"modified":"2014-09-29T14:29:54","modified_gmt":"2014-09-29T12:29:54","slug":"susan-gregg-koger-being-a-rookie-is-an-asset","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=53929","title":{"rendered":"Susan Gregg Koger: Being a Rookie Is an Asset"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/103460716?title=0&amp;byline=0&amp;portrait=0&amp;color=e91c6b\" width=\"500\" height=\"281\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe> <\/p>\n<p><a href=\"http:\/\/vimeo.com\/103460716\">Susan Gregg Koger: Being a Rookie Is an Asset<\/a> from <a href=\"http:\/\/vimeo.com\/99u\">99U<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>When she co-founded the online clothing retailer ModCloth, Susan Gregg Koger had never worked in retail and had no connections with the fashion industry. She had no experience that helped her write a business plan or how to source inventory for her site. But being a \u201crookie\u201d turned out to be asset as she built her company without the constraints of tradition or routine. Since founding the company in college, Koger and her team have innovated in the online retail world with unconventional tactics like asking her customers to select what dresses to stock, and using user photos on product pages.<br \/>\n\u201cApproaching a problem from a rookie point of view enables you to innovate just because you don\u2019t how its usually done,\u201d she says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Susan Gregg Koger: Being a Rookie Is an Asset from 99U on Vimeo. When she co-founded the online clothing retailer ModCloth, Susan Gregg Koger had never worked in retail and had no connections with the fashion industry. She had no experience that helped her write a business plan or how to source inventory for her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-53929","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":120721,"url":"https:\/\/thecuriousbrain.com\/?p=120721","url_meta":{"origin":53929,"position":0},"title":"Susan Gregg Koger: Being a Rookie Is an Asset","author":"thebrainbehind","date":"29\/09\/2014","format":false,"excerpt":"Susan Gregg Koger: Being a Rookie Is an Asset from 99U on Vimeo. 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With an impressive team of 30 talented students from Brigham Young University\u2019s Center for Animation, this capstone project\u2026","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/student-accomplice.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/student-accomplice.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/student-accomplice.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/student-accomplice.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/student-accomplice.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":121698,"url":"https:\/\/thecuriousbrain.com\/?p=121698","url_meta":{"origin":53929,"position":2},"title":"Pretend that is Sunday, go back to sleep","author":"thebrainbehind","date":"10\/06\/2014","format":false,"excerpt":"by Rookie Pretend that is Sunday, go back to sleep was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pretend-that-is-sunday-go-back-t.jpg?fit=640%2C360&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pretend-that-is-sunday-go-back-t.jpg?fit=640%2C360&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pretend-that-is-sunday-go-back-t.jpg?fit=640%2C360&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":128223,"url":"https:\/\/thecuriousbrain.com\/?p=128223","url_meta":{"origin":53929,"position":3},"title":"WHERE IS THE RETAIL REVOLUTION HEADING NEXT?","author":"thebrainbehind","date":"21\/06\/2011","format":false,"excerpt":"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&isUI=1 In this Big Think interview, Susan Lyne, CEO of Gilt Groupe identifies three key trends, as follows:Curation, the convergence of editorial and commerce and Game Dynamics Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":51841,"url":"https:\/\/thecuriousbrain.com\/?p=51841","url_meta":{"origin":53929,"position":4},"title":"Pretend that is Sunday, go back to sleep","author":"thebrainbehind","date":"10\/06\/2014","format":false,"excerpt":"https:\/\/vimeo.com\/96993461 by Rookie","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":120430,"url":"https:\/\/thecuriousbrain.com\/?p=120430","url_meta":{"origin":53929,"position":5},"title":"Susan Etlinger: What do we do with all this big data?","author":"thebrainbehind","date":"22\/10\/2014","format":false,"excerpt":"Does a set of data make you feel more comfortable? More successful? Then your interpretation of it is likely wrong. In a surprisingly moving talk, Susan Etlinger explains why, as we receive more and more data, we need to deepen our critical thinking skills. Because it\u2019s hard to move beyond\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/53929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53929"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/53929\/revisions"}],"predecessor-version":[{"id":53930,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/53929\/revisions\/53930"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}