{"id":54078,"date":"2014-10-06T10:12:37","date_gmt":"2014-10-06T08:12:37","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=54078"},"modified":"2014-10-06T10:12:37","modified_gmt":"2014-10-06T08:12:37","slug":"aaron-dignan-how-to-think-like-a-startup","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=54078","title":{"rendered":"Aaron Dignan: How To Think Like a Startup"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/101751707?title=0&amp;byline=0&amp;portrait=0&amp;color=e91c6b\" width=\"500\" height=\"281\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe> <\/p>\n<p><a href=\"http:\/\/vimeo.com\/101751707\">Aaron Dignan: How To Think Like a Startup<\/a> from <a href=\"http:\/\/vimeo.com\/99u\">99U<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>We all know about the nimble startup that outflanks the big guys. But how can larger institutions take advantage of the same cultural phenomena as their smaller, newer counterparts? In this presentation, Undercurrent founding partner Aaron Dignan juxtaposes the characteristics that make businesses (and some aspects of nature) last for the long haul.<br \/>\nThe most successful companies of the digital age display characteristics of what Dignan calls a \u201ccomplex adaptive system.\u201d They are networks instead of hierarchies, they process information rather than manage it, and they adapt rather than sustain. By thinking like a complex adaptive system, Dignan says, &#8220;you will be able to handle complexity and scale and you&#8217;ll be able to adapt in a way that your competition won&#8217;t.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aaron Dignan: How To Think Like a Startup from 99U on Vimeo. We all know about the nimble startup that outflanks the big guys. But how can larger institutions take advantage of the same cultural phenomena as their smaller, newer counterparts? In this presentation, Undercurrent founding partner Aaron Dignan juxtaposes the characteristics that make businesses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-54078","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":120650,"url":"https:\/\/thecuriousbrain.com\/?p=120650","url_meta":{"origin":54078,"position":0},"title":"Aaron Dignan: How To Think Like a Startup","author":"thebrainbehind","date":"06\/10\/2014","format":false,"excerpt":"Aaron Dignan: How To Think Like a Startup from 99U on Vimeo. 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Aaron Dignan walks us through how we can have the right mindset to\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25755,"url":"https:\/\/thecuriousbrain.com\/?p=25755","url_meta":{"origin":54078,"position":2},"title":"How to Use Games to Excel at Life and Work","author":"thebrainbehind","date":"18\/10\/2011","format":false,"excerpt":"http:\/\/vimeo.com\/30566074 Real life isn't always satisfying, but games almost always are. So how can we take the principles that make Angry Birds so addictive and apply them to work? Games researcher and author Aaron Dignan schools us at the 99% Conference.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":126281,"url":"https:\/\/thecuriousbrain.com\/?p=126281","url_meta":{"origin":54078,"position":3},"title":"How to Use Games to Excel at Life and Work","author":"thebrainbehind","date":"18\/10\/2011","format":false,"excerpt":"http:\/\/vimeo.com\/30566074 Real life isn\u2019t always satisfying, but games almost always are. So how can we take the principles that make Angry Birds so addictive and apply them to work? Games researcher and author Aaron Dignan schools us at the 99% Conference. Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":43913,"url":"https:\/\/thecuriousbrain.com\/?p=43913","url_meta":{"origin":54078,"position":4},"title":"Global Technology Trends &#038; Startup Hubs 2014","author":"thebrainbehind","date":"23\/01\/2014","format":false,"excerpt":"Global Technology Trends & Startup Hubs 2014 from Bernard Moon An overview by Bernard Moon of general technology and startup trends around the world. Snapshots of Silicon Valley, NYC, London, Stockholm, Berlin, Tel Aviv, Beijing and Seoul","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143117,"url":"https:\/\/thecuriousbrain.com\/?p=143117","url_meta":{"origin":54078,"position":5},"title":"From Static Slogans to Adaptive Narratives: How Brands Can Thrive with Dynamic Identities in 2025","author":"thebrainbehind","date":"04\/11\/2024","format":false,"excerpt":"Remember the days when a single slogan could define a brand for years? Campaigns like \u201cGot Milk?\u201d or \u201cThink Different\u201d captured an era when brands could create powerful, unchanging messages that stayed relevant across generations. But in 2025, the rules of brand identity have fundamentally changed. Today\u2019s audiences crave more\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/54078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54078"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/54078\/revisions"}],"predecessor-version":[{"id":54079,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/54078\/revisions\/54079"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}