{"id":54086,"date":"2014-10-06T10:37:54","date_gmt":"2014-10-06T08:37:54","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=54086"},"modified":"2014-10-06T10:50:11","modified_gmt":"2014-10-06T08:50:11","slug":"briefly","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=54086","title":{"rendered":"Briefly"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/107567840?badge=0\" width=\"500\" height=\"281\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe> <\/p>\n<p><a href=\"http:\/\/vimeo.com\/107567840\">Briefly<\/a> from <a href=\"http:\/\/vimeo.com\/bassettandpartners\">Bassett &amp; Partners<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>Every project starts with a brief.<br \/>\nBut very few projects end up with exceptional results. Why?<br \/>\nAs a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett &#038; Partners (and founder of MindSwarms), was curious to understand how some of the world\u2019s most consistently exceptional creative talents thought about \u2013 and used \u2013 the brief.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Briefly from Bassett &amp; Partners on Vimeo. Every project starts with a brief. But very few projects end up with exceptional results. Why? As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett &#038; Partners (and founder of MindSwarms), was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221,193],"tags":[],"class_list":["post-54086","post","type-post","status-publish","format-standard","hentry","category-presentations","category-videos"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":120646,"url":"https:\/\/thecuriousbrain.com\/?p=120646","url_meta":{"origin":54086,"position":0},"title":"Briefly","author":"thebrainbehind","date":"06\/10\/2014","format":false,"excerpt":"Briefly from Bassett & Partners on Vimeo. Every project starts with a brief. But very few projects end up with exceptional results. Why? As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":146762,"url":"https:\/\/thecuriousbrain.com\/?p=146762","url_meta":{"origin":54086,"position":1},"title":"You Brief the Madness\u2014Then Fire the Messenger?","author":"thebrainbehind","date":"16\/05\/2025","format":false,"excerpt":"Jaguar\u2019s failed rebrand reveals more than bad creative. It exposes the cowardice of brand leadership. https:\/\/youtu.be\/rLtFIrqhfng?si=PfjKxAPxIYFZ3gnc Jaguar\u2019s latest campaign said, \u201cCopy Nothing.\u201dBut what they launched copied one thing perfectly: the corporate tradition of blaming the agency when leadership gets it wrong. No cars. No curves. No roar.Just abstract visuals, minimalist\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":137829,"url":"https:\/\/thecuriousbrain.com\/?p=137829","url_meta":{"origin":54086,"position":2},"title":"the creative brief gap","author":"thebrainbehind","date":"03\/05\/2021","format":false,"excerpt":"Tell me why I should work with you! via","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/210503.creativebrief.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/210503.creativebrief.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/210503.creativebrief.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/210503.creativebrief.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/210503.creativebrief.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":33052,"url":"https:\/\/thecuriousbrain.com\/?p=33052","url_meta":{"origin":54086,"position":3},"title":"A Brief History of Information Design and Visual Storytelling","author":"thebrainbehind","date":"29\/08\/2012","format":false,"excerpt":"A Brief History of Information Design and Visual Storytelling from JESS3 Humankind has been telling complex stories through simple visuals long before you saw your first infographic at Mashable. History is humbling, let's go back in time together! A stunning presentation by jess3","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":100104,"url":"https:\/\/thecuriousbrain.com\/?p=100104","url_meta":{"origin":54086,"position":4},"title":"Be a Mustang my friend.","author":"thebrainbehind","date":"06\/10\/2017","format":false,"excerpt":"Be a Mustang my\u00a0friend.via GIPHY Yes, you the strategist. Who works in an agency, if we call them agencies anymore? Think about it. You are expected to carry the workload that account management puts in your shoulders. You let your creative partners ride on the back of your strategies. You\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":122685,"url":"https:\/\/thecuriousbrain.com\/?p=122685","url_meta":{"origin":54086,"position":5},"title":"A Brief History of Information Design and Visual Storytelling","author":"thebrainbehind","date":"29\/08\/2012","format":false,"excerpt":"A Brief History of Information Design and Visual Storytelling from JESS3 Humankind has been telling complex stories through simple visuals long before you saw your first infographic at Mashable. History is humbling, let\u2019s go back in time together! A stunning presentation by jess3 Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/54086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54086"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/54086\/revisions"}],"predecessor-version":[{"id":54087,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/54086\/revisions\/54087"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}