{"id":62841,"date":"2015-05-06T12:42:36","date_gmt":"2015-05-06T10:42:36","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=62841"},"modified":"2015-05-06T12:42:36","modified_gmt":"2015-05-06T10:42:36","slug":"we-started-by-ignoring-the-rules-of-advertising","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=62841","title":{"rendered":"We started by ignoring the rules of advertising"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/124906628\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Dan Wieden (Part 1): We started by ignoring the rules of advertising\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p class=\"first\">How a mutual disregard for traditional advertising kickstarted Wieden + Kennedy and Nike\u2019s success.<\/p>\n<p>\u201cWe were pretty stupid when we began,\u201d says Dan Wieden, co-founder of one of the largest independent ad agencies in the world, Weiden + Kennedy. \u201cOur client [Nike] didn\u2019t know what to do with us either. So between Nike and Wieden + Kennedy we kind of just ignored the rules of advertising such as we\u2019d heard them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How a mutual disregard for traditional advertising kickstarted Wieden + Kennedy and Nike\u2019s success. \u201cWe were pretty stupid when we began,\u201d says Dan Wieden, co-founder of one of the largest independent ad agencies in the world, Weiden + Kennedy. \u201cOur client [Nike] didn\u2019t know what to do with us either. So between Nike and Wieden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-62841","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":117304,"url":"https:\/\/thecuriousbrain.com\/?p=117304","url_meta":{"origin":62841,"position":0},"title":"We started by ignoring the\u2026","author":"thebrainbehind","date":"06\/05\/2015","format":"video","excerpt":"We started by ignoring the rules of\u00a0advertising How a mutual disregard for traditional advertising kickstarted Wieden + Kennedy and Nike\u2019s success. \u201cWe were pretty stupid when we began,\u201d says Dan Wieden, co-founder of one of the largest independent ad agencies in the world, Weiden + Kennedy. (Source: http:\/\/vimeo.com\/)","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":33978,"url":"https:\/\/thecuriousbrain.com\/?p=33978","url_meta":{"origin":62841,"position":1},"title":"The Story Behind \u201cJust Do It\u201d","author":"thebrainbehind","date":"16\/10\/2012","format":false,"excerpt":"http:\/\/youtu.be\/yTkVma4JFmE How \"Just Do It\" was conceived by Wieden and Kennedy for Nike. via the highdefinite","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/yTkVma4JFmE\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9403,"url":"https:\/\/thecuriousbrain.com\/?p=9403","url_meta":{"origin":62841,"position":2},"title":"Nike: WRITE THE FUTURE Rooney Caravan","author":"thebrainbehind","date":"17\/05\/2010","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=LSr4QnwOePQ \"One wrong pass and Wayne Rooney could go from a glittering international career to life in a trailer park.\" A teaser by Nike\/ Wieden+Kennedy for the world cup! Via viral agency !Sponsored by Fashion Optics","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/LSr4QnwOePQ\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":843,"url":"https:\/\/thecuriousbrain.com\/?p=843","url_meta":{"origin":62841,"position":3},"title":"Two Planners In A Room","author":"thebrainbehind","date":"29\/05\/2009","format":false,"excerpt":"Watch it by Wieden + Kennedy","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":499,"url":"https:\/\/thecuriousbrain.com\/?p=499","url_meta":{"origin":62841,"position":4},"title":"Unbelievable song","author":"thebrainbehind","date":"20\/05\/2009","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=EebBn0H6ORI For Coke Zero by Wieden+Kennedy, cool stuff!!","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/EebBn0H6ORI\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10604,"url":"https:\/\/thecuriousbrain.com\/?p=10604","url_meta":{"origin":62841,"position":5},"title":"Old Spice: Questions","author":"thebrainbehind","date":"06\/07\/2010","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=uLTIowBF0kE Another brilliant piece of work by Wieden + Kennedy for Old spice!","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/uLTIowBF0kE\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/62841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62841"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/62841\/revisions"}],"predecessor-version":[{"id":62842,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/62841\/revisions\/62842"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}