{"id":6664,"date":"2010-02-13T12:48:45","date_gmt":"2010-02-13T10:48:45","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=6664"},"modified":"2011-01-11T11:32:51","modified_gmt":"2011-01-11T09:32:51","slug":"spark","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=6664","title":{"rendered":"Spark"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/18535115?title=0&amp;byline=0&amp;portrait=0\" width=\"450\" height=\"250\" frameborder=\"0\"><\/iframe><br \/>\nDrake has teamed up with soft drink giant\u00a0Sprite, the result is a stunning visual piece of advertising! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drake has teamed up with soft drink giant\u00a0Sprite, the result is a stunning visual piece of advertising!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-6664","post","type-post","status-publish","format-standard","hentry","category-ads"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":143346,"url":"https:\/\/thecuriousbrain.com\/?p=143346","url_meta":{"origin":6664,"position":0},"title":"The Death of Creativity: Are Algorithms Killing Original Advertising?","author":"thebrainbehind","date":"12\/11\/2024","format":false,"excerpt":"https:\/\/youtu.be\/1VM2eLhvsSM?si=yY6prRfZG_GYV7zc I had an interesting chat today about whether magic in advertising still remains . In the golden age of advertising, campaigns weren\u2019t just about selling products\u2014they were about selling ideas, dreams, and emotions. Think of Coca-Cola\u2019s \u201cHilltop\u201d ad, with its chorus of voices singing about unity and peace, or\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":143189,"url":"https:\/\/thecuriousbrain.com\/?p=143189","url_meta":{"origin":6664,"position":1},"title":"Advertising as a Cultural Sledgehammer: Lessons from Trump\u2019s 2024 Victory","author":"thebrainbehind","date":"06\/11\/2024","format":false,"excerpt":"Donald Trump\u2019s political resurgence in 2024 offers a masterclass in wielding influence with audacity. His win wasn\u2019t just a political triumph; it was a cultural earthquake that shook the very foundations of societal norms. The tools he used\u2014provocation, narrative control, and an unrelenting drive to dominate the discourse\u2014are the same\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-38.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-38.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-38.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-38.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":108797,"url":"https:\/\/thecuriousbrain.com\/?p=108797","url_meta":{"origin":6664,"position":2},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"13\/11\/2015","format":false,"excerpt":"Chaos, panic, and disorder.. in the business\u00a0world Brands need to evolve from publisher to editor Is femvertising the new challenge brands need to embrace? Rise in UK web users blocking ads, research finds BuzzFeed boss Peretti warns of using online ads that \u2018don\u2019t care about readers\u2019 How important is music\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"12","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/11\/12.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/11\/12.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/11\/12.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/11\/12.jpg?resize=700%2C400 2x"},"classes":[]},{"id":143512,"url":"https:\/\/thecuriousbrain.com\/?p=143512","url_meta":{"origin":6664,"position":3},"title":"Dare to Offend: Why Playing Nice is Killing Your Brand","author":"thebrainbehind","date":"18\/11\/2024","format":false,"excerpt":"Nice Ads Are Dead Ads Let\u2019s not waste time: if your ad isn\u2019t pissing someone off, it\u2019s already forgotten. 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Via I believe in advertising ! Sponsored by Fashion Optics","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/0Y13gWJJb0Q\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":22103,"url":"https:\/\/thecuriousbrain.com\/?p=22103","url_meta":{"origin":6664,"position":5},"title":"Don&#8217;t Talk &#8211; Angry Voicemail","author":"thebrainbehind","date":"08\/06\/2011","format":false,"excerpt":"http:\/\/youtu.be\/1L3eeC2lJZs What an interesting piece of advertising!! Is this even legal to do in the states??? Big thumbs up to the people behind this","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/1L3eeC2lJZs\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/6664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6664"}],"version-history":[{"count":5,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/6664\/revisions"}],"predecessor-version":[{"id":15245,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/6664\/revisions\/15245"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}