{"id":69242,"date":"2015-06-10T15:20:25","date_gmt":"2015-06-10T13:20:25","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=69242"},"modified":"2015-06-10T15:20:25","modified_gmt":"2015-06-10T13:20:25","slug":"tony-fadell-the-first-secret-of-design-is-noticing","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=69242","title":{"rendered":"Tony Fadell: The first secret of design is &#8230; noticing"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/embed-ssl.ted.com\/talks\/tony_fadell_the_first_secret_of_design_is_noticing.html\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p>As human beings, we get used to &#8220;the way things are&#8221; really fast. But for designers, the way things are is an opportunity &#8230; Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing \u2014 and driving \u2014 change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As human beings, we get used to &#8220;the way things are&#8221; really fast. But for designers, the way things are is an opportunity &#8230; Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing \u2014 and driving \u2014 change.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-69242","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":116090,"url":"https:\/\/thecuriousbrain.com\/?p=116090","url_meta":{"origin":69242,"position":0},"title":"Tony Fadell: The first secret of design is &#8230; noticing","author":"thebrainbehind","date":"10\/06\/2015","format":false,"excerpt":"Tony Fadell: The first secret of design is \u2026\u00a0noticinghttps:\/\/embed-ssl.ted.com\/talks\/tony_fadell_the_first_secret_of_design_is_noticing.html As human beings, we get used to \u201cthe way things are\u201d really fast. But for designers, the way things are is an opportunity \u2026 Could things be better? How? In this funny, breezy talk, the man behind the iPod and the\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tony-fadell-the-first-secret-of.jpg?fit=560%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tony-fadell-the-first-secret-of.jpg?fit=560%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tony-fadell-the-first-secret-of.jpg?fit=560%2C315&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":106803,"url":"https:\/\/thecuriousbrain.com\/?p=106803","url_meta":{"origin":69242,"position":1},"title":"The Art of Noticing, and Then Creating","author":"thebrainbehind","date":"09\/02\/2016","format":false,"excerpt":"The Art of Noticing, and Then\u00a0Creating An insightful conversation between Seth Godin and the lovely Krista Tippett. via swiss missView On WordPress","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":131453,"url":"https:\/\/thecuriousbrain.com\/?p=131453","url_meta":{"origin":69242,"position":2},"title":"Noticing","author":"thebrainbehind","date":"20\/04\/2020","format":false,"excerpt":"via","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Noticing-blog.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Noticing-blog.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Noticing-blog.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Noticing-blog.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":79692,"url":"https:\/\/thecuriousbrain.com\/?p=79692","url_meta":{"origin":69242,"position":3},"title":"The Art of Noticing, and Then Creating","author":"thebrainbehind","date":"09\/02\/2016","format":false,"excerpt":"An insightful conversation between Seth Godin and the lovely Krista Tippett. via swiss miss","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":121644,"url":"https:\/\/thecuriousbrain.com\/?p=121644","url_meta":{"origin":69242,"position":4},"title":"passengers","author":"thebrainbehind","date":"16\/06\/2014","format":false,"excerpt":"Noticing people, their behaviour and reactions is the core element of this project. Capturing surface, which is human facial expressions, tells their individual stories as well as tendencies of life in the city. Apathy, exhaustion, anonymity, alienation and detachment\u2026 Public transport is where these things come across very vividly. Place\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/passengers.jpg?fit=640%2C360&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/passengers.jpg?fit=640%2C360&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/passengers.jpg?fit=640%2C360&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":148380,"url":"https:\/\/thecuriousbrain.com\/?p=148380","url_meta":{"origin":69242,"position":5},"title":"Dead Internet Theory  Now Endorsed by the Guy Selling You Its Coffin","author":"thebrainbehind","date":"17\/09\/2025","format":false,"excerpt":"Sam Altman, the man who helped turn the internet into a theme park run by robots, has finally confessed what the rest of us figured out years ago: the place feels fake. He scrolls through Twitter or Reddit and assumes it\u2019s bots. Of course he does. It\u2019s like Willy Wonka\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-09-17-at-12.35.59.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-09-17-at-12.35.59.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-09-17-at-12.35.59.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-09-17-at-12.35.59.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-09-17-at-12.35.59.png?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/69242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69242"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/69242\/revisions"}],"predecessor-version":[{"id":69243,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/69242\/revisions\/69243"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}