{"id":71292,"date":"2015-07-20T12:41:56","date_gmt":"2015-07-20T10:41:56","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=71292"},"modified":"2015-07-20T12:41:56","modified_gmt":"2015-07-20T10:41:56","slug":"what-we-are-reading-375","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=71292","title":{"rendered":"what we are reading"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=922%2C843\" alt=\"books\" width=\"922\" height=\"843\" class=\"alignleft size-large wp-image-71293\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16.png?resize=922%2C843&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16.png?resize=768%2C703&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16.png?resize=920%2C842&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16.png?resize=940%2C860&amp;ssl=1 940w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16.png?w=1150&amp;ssl=1 1150w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591845564\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1591845564&#038;linkCode=as2&#038;tag=thecuriousbra-20&#038;linkId=4ZGK65VZRB6D5HPD\">Currency Wars: The Making of the Next Global Crisis<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ir-na.amazon-adsystem.com\/e\/ir?t=thecuriousbra-20&#038;l=as2&#038;o=1&#038;a=1591845564\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Currency Wars: The Making of the Next Global Crisis<\/p>\n","protected":false},"author":1,"featured_media":71293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[503,602,1139,1138],"class_list":["post-71292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-other-stuff","tag-books","tag-currency","tag-global-collapse","tag-wars"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16.png?fit=1150%2C1052&ssl=1","jetpack-related-posts":[{"id":114391,"url":"https:\/\/thecuriousbrain.com\/?p=114391","url_meta":{"origin":71292,"position":0},"title":"what we are reading","author":"thebrainbehind","date":"20\/07\/2015","format":false,"excerpt":"what we are\u00a0reading Currency Wars: The Making of the Next Global CrisisView On WordPress","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"books","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=700%2C400 2x"},"classes":[]},{"id":145895,"url":"https:\/\/thecuriousbrain.com\/?p=145895","url_meta":{"origin":71292,"position":1},"title":"The World on the Edge: Why 2025 Feels Like a Turning Point","author":"thebrainbehind","date":"04\/03\/2025","format":false,"excerpt":"The world feels like it\u2019s spinning out of control. Wars are spreading, economies are shaking, alliances are breaking, and old rules no longer seem to apply. It\u2019s not just one crisis\u2014it\u2019s many, all hitting at once. The way global power works is changing, and 2025 may be the year we\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-world-on-the-edge-why-2025-f.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-world-on-the-edge-why-2025-f.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-world-on-the-edge-why-2025-f.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-world-on-the-edge-why-2025-f.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-world-on-the-edge-why-2025-f.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":150034,"url":"https:\/\/thecuriousbrain.com\/?p=150034","url_meta":{"origin":71292,"position":2},"title":"The day the industry lost its memory","author":"thebrainbehind","date":"02\/12\/2025","format":false,"excerpt":"How the collapse of legacy networks marks the true end of the advertising era There are days when something new begins and there are days when something old finally dies. What happened this week belongs to the second category. Three networks that shaped generations, gone in a single announcement.FCB.DDB.MullenLowe.Names that\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-12-02-at-10.38.44.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-12-02-at-10.38.44.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-12-02-at-10.38.44.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-12-02-at-10.38.44.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-12-02-at-10.38.44.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":148200,"url":"https:\/\/thecuriousbrain.com\/?p=148200","url_meta":{"origin":71292,"position":3},"title":"When Leaders Collapse, Crowds Take Over","author":"thebrainbehind","date":"11\/09\/2025","format":false,"excerpt":"https:\/\/youtube.com\/shorts\/DVH2C-gqRCU?si=_M0HjqsKSdxj6dIU In the past week, the headlines have been relentless. Nineteen Russian drones breach Polish airspace. Israel bombs Gaza and Yemen in one sweep. NATO talks about invoking Article 4 for the first time in years. Two cargo ships sink in the Red Sea. Taiwan holds its largest military drill\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/when-leaders-collapse-crowds-tak.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/when-leaders-collapse-crowds-tak.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/when-leaders-collapse-crowds-tak.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/when-leaders-collapse-crowds-tak.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/when-leaders-collapse-crowds-tak.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":150197,"url":"https:\/\/thecuriousbrain.com\/?p=150197","url_meta":{"origin":71292,"position":4},"title":"The day the internet stopped being believable","author":"thebrainbehind","date":"10\/12\/2025","format":false,"excerpt":"Why collapsing trust is about to reshape power, economics and the future of knowledge We always assumed the internet would make us smarter. Instead, it made us doubt everything. The breaking point wasn\u2019t when people fell for fake news; it was when they stopped believing even the fake news they\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_gu3xa8gu3xa8gu3x-scaled.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_gu3xa8gu3xa8gu3x-scaled.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_gu3xa8gu3xa8gu3x-scaled.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_gu3xa8gu3xa8gu3x-scaled.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_gu3xa8gu3xa8gu3x-scaled.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_gu3xa8gu3xa8gu3x-scaled.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":151667,"url":"https:\/\/thecuriousbrain.com\/?p=151667","url_meta":{"origin":71292,"position":5},"title":"what we are reading","author":"thebrainbehind","date":"30\/04\/2026","format":false,"excerpt":"https:\/\/www.amazon.com\/dp\/B0GX31YGXS There is a meeting that happens in every commercial organisation, in slightly different language, every quarter. Someone presents the numbers. The numbers are good \u2014 or at least good enough. Acquisition is up. The campaign delivered. The cost-per-acquisition is within target. The slide has green arrows. 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