{"id":77802,"date":"2015-11-20T12:19:12","date_gmt":"2015-11-20T10:19:12","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=77802"},"modified":"2015-11-20T12:19:12","modified_gmt":"2015-11-20T10:19:12","slug":"content-marketing-guidelines-2016-2017","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=77802","title":{"rendered":"Content marketing guidelines 2016 2017"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/8OopJ6hNRN4aIV\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe><\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/stevenvanbelleghem\/content-marketing-guidelines-2016-2017\" title=\"Content marketing guidelines 2016 2017\" target=\"_blank\">Content marketing guidelines 2016 2017<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/stevenvanbelleghem\" target=\"_blank\">Steven Van Belleghem<\/a><\/strong> <\/div>\n<p>Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. 10 insights on content creation by Steven Van Belleghem,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing guidelines 2016 2017 from Steven Van Belleghem Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. 10 insights on content creation by Steven Van Belleghem,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[221],"tags":[],"class_list":["post-77802","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":108544,"url":"https:\/\/thecuriousbrain.com\/?p=108544","url_meta":{"origin":77802,"position":0},"title":"Content marketing guidelines 2016 2017","author":"thebrainbehind","date":"20\/11\/2015","format":false,"excerpt":"Content marketing guidelines 2016\u00a02017 Content marketing guidelines 2016 2017 from Steven Van Belleghem Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. 10 insights on content creation by Steven Van Belleghem,View On WordPress","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124836,"url":"https:\/\/thecuriousbrain.com\/?p=124836","url_meta":{"origin":77802,"position":1},"title":"A six step content marketing model","author":"thebrainbehind","date":"06\/02\/2012","format":false,"excerpt":"A six step content marketing model View more presentations from steven van belleghem The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37106,"url":"https:\/\/thecuriousbrain.com\/?p=37106","url_meta":{"origin":77802,"position":2},"title":"Get ready for Marketing 2020","author":"thebrainbehind","date":"11\/03\/2013","format":false,"excerpt":"Get ready for Marketing 2020 from steven van belleghem The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation by Steven Van Belleghem describes the capabilities and the organization needed to be successful in 2020.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":123678,"url":"https:\/\/thecuriousbrain.com\/?p=123678","url_meta":{"origin":77802,"position":3},"title":"From co-creation to collaboration","author":"thebrainbehind","date":"07\/05\/2012","format":false,"excerpt":"From co-creation to collaboration View more presentations from steven van belleghem .Co-creation is a hot topic these days. Involving customers in the decision flow of a brand\/company is one of the cool, new ways of doing marketing. Some succeed in intergrating the voice of the customer in ALL their decision\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":28625,"url":"https:\/\/thecuriousbrain.com\/?p=28625","url_meta":{"origin":77802,"position":4},"title":"A six step content marketing model","author":"thebrainbehind","date":"06\/02\/2012","format":false,"excerpt":"A six step content marketing model View more presentations from steven van belleghem The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":31118,"url":"https:\/\/thecuriousbrain.com\/?p=31118","url_meta":{"origin":77802,"position":5},"title":"From co-creation to collaboration","author":"thebrainbehind","date":"07\/05\/2012","format":false,"excerpt":"From co-creation to collaboration View more presentations from steven van belleghem .Co-creation is a hot topic these days. Involving customers in the decision flow of a brand\/company is one of the cool, new ways of doing marketing. 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