{"id":8027,"date":"2010-03-29T15:51:10","date_gmt":"2010-03-29T13:51:10","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=8027"},"modified":"2010-03-29T15:55:02","modified_gmt":"2010-03-29T13:55:02","slug":"stop-saying-viral-a-case-for-spreadable-media","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=8027","title":{"rendered":"Stop Saying Viral – A Case for Spreadable Media"},"content":{"rendered":"
Stop Saying Viral – A Case for Spreadable Media<\/a><\/strong><\/object><\/p>\n
View more presentations<\/a> from Eva Hasson<\/a>.<\/div>\n<\/div>\n

This is a a lovely presentation about viral media. “It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term “spreadable media” when referring to viral. To know why, you will have to read on”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Stop Saying Viral – A Case for Spreadable Media View more presentations from Eva Hasson. This is a a lovely presentation about viral media. “It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-8027","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":8408,"url":"https:\/\/thecuriousbrain.com\/?p=8408","url_meta":{"origin":8027,"position":0},"title":"The Ugly Truth About Viral Marketing","author":"thebrainbehind","date":"14\/04\/2010","format":false,"excerpt":"The Ugly Truth About Viral MarketingView more presentations from Marta Kagan. \"Unlike a real virus, which has the mechanism for spreading built right into it, your marketing campaign is going to have to work a little harder\" Lovely presentation by Marta Kagan make sure you check it out!","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10482,"url":"https:\/\/thecuriousbrain.com\/?p=10482","url_meta":{"origin":8027,"position":1},"title":"The future of branded content","author":"thebrainbehind","date":"28\/06\/2010","format":false,"excerpt":"The future of branded content by goviral in Cannes 2010View more presentations from mastercom viral marketing. 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