{"id":821,"date":"2009-05-28T20:20:22","date_gmt":"2009-05-28T18:20:22","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=821"},"modified":"2009-05-28T20:20:41","modified_gmt":"2009-05-28T18:20:41","slug":"sob-o-sol","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=821","title":{"rendered":"Sob o Sol"},"content":{"rendered":"

\"\"<\/p>\n

How cool is that? It changes color when exposed to the sunlight! Imagine how powerful that is, when you hold the magazine in your hands! A big Bravo to the print production manager that is missing from the credits! Ambient media is the way fwd for all advertising ..just my view!<\/p>\n

Credits:
\nAdvertising Agency: DDB, Brazil
\nCreative Directors: Rodrigo Almeida, Renata Florio, J\u00falio Andery, Rodolfo Sampaio, S\u00e9rgio Valente
\nCopywriter: Geraldo Gon\u00e7alves
\nArt Director: Markus Correa
\nPhotographers: Rodrigo Ribeiro, S\u00e9rgio Prado
\nAccount Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella<\/p>\n

via I believe in advertising <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How cool is that? It changes color when exposed to the sunlight! Imagine how powerful that is, when you hold the magazine in your hands! A big Bravo to the print production manager that is missing from the credits! Ambient media is the way fwd for all advertising ..just my view! Credits: Advertising Agency: DDB, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,16],"tags":[],"class_list":["post-821","post","type-post","status-publish","format-standard","hentry","category-ads","category-ambient"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":1518,"url":"https:\/\/thecuriousbrain.com\/?p=1518","url_meta":{"origin":821,"position":0},"title":"Zoo Safari","author":"thebrainbehind","date":"24\/06\/2009","format":false,"excerpt":"Credits: Advertising Agency: DDB Brazil Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara Copywriter: Adriano Matos Art Director: Rodrigo T\u00f3rtima Photographer: Rodrigo Ribeiro, Getty Images Art Buyers: Clariana da Costa, Carmen Castilho, Carolina Galastri Account Supervisor: Eduardo Megale Advertiser's\u2026","rel":"","context":"In "ads"","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/06\/zooTiger.preview1.jpg?fit=460%2C317&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1758,"url":"https:\/\/thecuriousbrain.com\/?p=1758","url_meta":{"origin":821,"position":1},"title":"When it rains it bleeds","author":"thebrainbehind","date":"04\/07\/2009","format":false,"excerpt":"http:\/\/youtu.be\/FlSyieFqql4 Advertising Agency: Colenso BBDO, Auckland, New Zealand Photographer: Steven Boniface Executive Creative Director: Nick Worthington Art Director: Emmanuel Bougneres Copywriter: Nick Worthington Agency Producer: Paul Courtney Producer: Rollercoaster Design Account Director: Scott Coldham Senior Account Manager: Janelle Van Wonderen Scary as hell but still a brilliant ambient media example,\u2026","rel":"","context":"In "ambient"","block_context":{"text":"ambient","link":"https:\/\/thecuriousbrain.com\/?cat=16"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/FlSyieFqql4\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":38976,"url":"https:\/\/thecuriousbrain.com\/?p=38976","url_meta":{"origin":821,"position":2},"title":"People For Smarter Cities","author":"thebrainbehind","date":"05\/06\/2013","format":false,"excerpt":"http:\/\/vimeo.com\/67570047 Lovely work by Ogilvy Paris for IBM. Finally advertising not being used only to spam people but outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well","rel":"","context":"In "ads"","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24279,"url":"https:\/\/thecuriousbrain.com\/?p=24279","url_meta":{"origin":821,"position":3},"title":"Victoria’s Secret QR Codes","author":"thebrainbehind","date":"02\/09\/2011","format":false,"excerpt":"Clever use of QR codes in advertising by a student Viktor Angwald! 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