{"id":938,"date":"2009-06-02T10:26:43","date_gmt":"2009-06-02T08:26:43","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=938"},"modified":"2009-06-02T10:26:43","modified_gmt":"2009-06-02T08:26:43","slug":"brands-that-listen-make-better-friends","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=938","title":{"rendered":"Brands That Listen Make Better Friends"},"content":{"rendered":"<div style=\"width:425px;text-align:left\" id=\"__ss_1515185\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/mattgranfield\/social-media-monitoring-brands-that-listen-make-better-friends?type=presentation\" title=\"Social Media Monitoring: Brands That Listen Make Better Friends\">Social Media Monitoring: Brands That Listen Make Better Friends<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=socialmediamonitoring-brandsthatlistenmakebetterfriends-090531232428-phpapp01&#038;stripped_title=social-media-monitoring-brands-that-listen-make-better-friends\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View more <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/\">OpenOffice presentations<\/a> from <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/mattgranfield\">Matt Granfield<\/a>.<\/div>\n<\/div>\n<p>A brief history of how word of mouth marketing has changed, the environment we&#8217;re in and how brands that listen to what people are saying in social media channels make much better friends than those that don&#8217;t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Monitoring: Brands That Listen Make Better Friends View more OpenOffice presentations from Matt Granfield. A brief history of how word of mouth marketing has changed, the environment we&#8217;re in and how brands that listen to what people are saying in social media channels make much better friends than those that don&#8217;t<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[360],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-presentations","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":30749,"url":"https:\/\/thecuriousbrain.com\/?p=30749","url_meta":{"origin":938,"position":0},"title":"Making Friends &#038; Influencing People &#8211; We Are Social&#8217;s beginner&#8217;s guide to social media","author":"thebrainbehind","date":"20\/04\/2012","format":false,"excerpt":"Making Friends & Influencing People - We Are Social's beginner's guide to social media View more presentations from We Are Social Singapore Making Friends & Influencing People is We Are Social Singapore\u2019s introduction to social media marketing. It contains 10 principles to guide marketers make the most of social channels,\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38828,"url":"https:\/\/thecuriousbrain.com\/?p=38828","url_meta":{"origin":938,"position":1},"title":"Social Brands 2013 report","author":"thebrainbehind","date":"29\/05\/2013","format":false,"excerpt":"Social Brands 100 benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media's evolution each year. Over 700 brands were included in this year's research. Brand performance was measured on Facebook, Twitter and YouTube over a six-week period in spring 2013 and a cross-section\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2013\/05\/0_0_460_http-__offlinehbpl.hbpl_.co_.uk_News_RB_80CDB0FE-A96F-2D31-BA46E4EBF1F96AD8.jpg?fit=460%2C314&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":22082,"url":"https:\/\/thecuriousbrain.com\/?p=22082","url_meta":{"origin":938,"position":2},"title":"FAIL: Learning from Social Media Disaster","author":"thebrainbehind","date":"07\/06\/2011","format":false,"excerpt":"FAIL: Learning from Social Media Disaster View more presentations from David Griner What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet \u2014 and sometimes even came out\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":35187,"url":"https:\/\/thecuriousbrain.com\/?p=35187","url_meta":{"origin":938,"position":3},"title":"Social Media Marketing is Dead. The Way Brands use it Today","author":"thebrainbehind","date":"12\/12\/2012","format":false,"excerpt":"Social Media Marketing is Dead. The Way Brands use it Today from Stefanos Karagos Interesting thoughts by\u00a0 Stefanos Karagos","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3577,"url":"https:\/\/thecuriousbrain.com\/?p=3577","url_meta":{"origin":938,"position":4},"title":"Brands beware: the social media backlash","author":"thebrainbehind","date":"20\/10\/2009","format":false,"excerpt":"Brands beware: the social media backlashView more presentations from Dave Ewart. The 2009 results of an annual survey into British online consumer behaviour conducted by Harris Interactive and commissioned by Tealeaf.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":33699,"url":"https:\/\/thecuriousbrain.com\/?p=33699","url_meta":{"origin":938,"position":5},"title":"Social Media around the World 2012","author":"thebrainbehind","date":"01\/10\/2012","format":false,"excerpt":"Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. Created by InSites Consulting","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=938"}],"version-history":[{"count":3,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/938\/revisions"}],"predecessor-version":[{"id":941,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/938\/revisions\/941"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}