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Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want? Interesting deck by by John V Willshire. Via Mr Litman

Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want? Interesting deck by by John V Willshire. Via Mr Litman

A short presentation by Paul Marsden oon how social utility can be used to turn social media into social sales. Via Mr Litman

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