TV on the Radio – Wolf Like Me from Jon Watts on Vimeo.
The brilliant TV On The Radio performing Wolf Like Me! What an awesome song! Does anybody know who directed this??
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Me-I
Tv on the Radio “Me-I” from Bent Image Lab on Vimeo.
This very cute music video was directed by Daniel Garcia for TV on The radio
The Tariff Apocalypse: When Politics Becomes Your CMO
The new Chief Marketing Officer of America’s biggest brands doesn’t sit in Madison Avenue boardrooms. It sits in Washington. And it doesn’t care about brand love, market share, or cultural relevance. It cares about tariffs.
This summer, General Motors reported a $1.1 billion tariff hit. Apple lost another $1.1 billion in a single quarter. Nike: $1 billion. Adidas: $218 million. These weren’t bad campaigns. They weren’t consumer revolts. They were politicians pulling levers that bled global brands dry.
And the bleeding has reached advertising.
The Ad Industry’s Sudden Survival Mode
The Interactive Advertising Bureau has slashed its 2025 forecast: US ad spend growth down to +5.7%, from +7.3% in January. The first half of the year looked stable. The second half is where the pain lands.
Marketers aren’t pretending otherwise. Nearly half say they’re cutting budgets outright. Others are shortening campaigns, pausing buys, or fleeing to performance-driven channels where every click can be measured.
The casualties over at the USA are obvious:
- Linear TV spend: -14.4%.
- Print, radio, OOH: -12.7%.
- Meanwhile, social (+14.3%) and CTV (+11.4%) are the lifeboats.
It’s a forced pivot from storytelling to transaction. As one media buyer put it bluntly: “Forget brand equity. Just sell before the next tariff drops.”
Tariffs Don’t Just Tax Goods …They Tax Culture
For decades, marketers told us they were culture’s architects. They built myths, symbols, slogans. But if trade policy can erase billions in ad spend overnight, then culture isn’t designed in creative studios anymore. It’s dictated in tariff negotiations.
That Nike campaign about human potential? It now competes with headlines about price hikes. Apple’s latest innovation launch? Drowned out by quarterly earnings wrecked by tariffs.
Marketers don’t control the message when they’re busy firefighting margin losses. Politicians do.
The Quiet Extinction of Branding
This isn’t just a budget story. It’s the slow death of brand advertising itself.
With customer acquisition and repeat sales now the only goals that matter, campaigns have collapsed into endless “buy now” loops. The promise of brand-building has been traded for measurable clicks.
It’s not strategy. It’s survival. And survival stories don’t go viral. They go silent.
Who Really Runs Advertising Now?
The ad industry is bracing for more shocks in 2026. Social, CTV, and retail media will grow. Traditional media will shrink further. Marketers will keep demanding proof of ROI at every step.
But the bigger story is this: advertising has lost sovereignty. It no longer writes culture on its own terms. It rents its megaphone from politics.
In 2025, the Chief Marketing Officer of American brands isn’t a strategist, a creative, or even an algorithm.
It’s the tariff.
Richard Feynman – Ode To A Flower
From the BBC Interview for Horizon ‘The Pleasure of Finding Things Out. Animated by Fraser Davidson
Richard Feynman – Ode To A Flower
From the BBC Interview for Horizon ‘The Pleasure of Finding Things Out. Animated by Fraser Davidson
Richard Feynman – Ode To A Flower was originally published on The Curious Brain
GLOBAL ADSPEND SET TO RETURN TO PRE-FINANCIAL CRISIS GROWTH RATES #FOMG14 #FOMGAwards
Adspend boosted by stronger economy, programmatic buying and mobile
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three ‘semi-quadrennial’ events – the Winter Olympics, the football World Cup, and the mid-term elections in the US – which will benefit television in particular. Advertisers are also gaining in confidence as growth returns to the Eurozone, which now looks more stable and less likely to deliver more negative shocks to the world economy. In general, advertisers are in a strong position to invest in expansion, with large reserves of cash and high profitability. In view of this, we expect growth to increase in each of the three years we forecast.
Eurozone returns to growth
The Eurozone emerged from recession last year, and its recovery appears to be gathering pace. This has encouraged advertisers to start to commit higher budgets to the region, which has suffered a 15% drop in adspend since the financial crisis began in 2007. Eurozone adspend shrank 3.0% in 2013, but this was loaded towards the front of the year; by the end of the year several key media owners were reporting growth in their ad revenues. We now forecast Eurozone adspend to grow 0.7% this year, achieving its first year of growth since 2010. Finland, Italy and Greece are still shrinking, but should stabilise next year, helping the Eurozone accelerate to 1.6% growth in 2015 and 1.7% in 2016.
Television remains dominant
Television is still by some distance the dominant advertising medium, attracting 40% of spend in 2013, nearly twice that taken by the internet (21%). TV offers unparalleled capacity to build reach, and establish brand awareness and associations. Zenith forecasts television adspend to grow 5.2% in 2014, up from 4.4% in 2013, as it gains the most of the benefits of the Winter Olympics, football World Cup and mid-term US elections.
Programmatic buying to boost internet display above search by 2015
The internet is still the fastest-growing medium by some distance. It grew 16.2% in 2013, and we forecast an average of 16% annual growth for 2014 to 2016. The fastest-growing sub-category is display, which we forecast to grow at 21% a year to 2016. Traditional display (banners and other standard formats) is growing at 16% a year, boosted by the revolution in programmatic buying, which provides agencies and advertisers with more control and better value from their trading. Social media (growing at 29% a year) and online video (23% a year) are also starting to benefit from programmatic buying, which is helping to sustain their rapid growth. Zenith expects internet display to overtake paid search (which is growing at 13% a year) for the first time in 2015. In 2016 we expect internet display adspend to total US$74.4bn, while paid search adspend totals US$71.1bn.
Continued growth of mobile
Mobile advertising has now truly taken off and is growing six times faster than desktop internet. We forecast mobile advertising to grow by an average of 50% a year between 2013 and 2016, driven by the rapid adoption of smartphones and tablets. By contrast Zenith forecasts desktop internet advertising to grow at an average of 8% a year.
Zenith estimate global expenditure on mobile advertising was US$13.4bn in 2013, representing 12.9% of internet expenditure and 2.7% of advertising across all media. By 2016 it forecasts this to rise to US$45.0bn, representing 28.0% of internet expenditure and 7.6% of all expenditure. This means mobile will leapfrog radio, magazines and outdoor to become the world’s fourth-largest medium by the end of our forecast period.
Via zenithoptimedia
GLOBAL ADSPEND SET TO RETURN TO PRE-FINANCIAL CRISIS GROWTH RATES #FOMG14 #FOMGAwards
Adspend boosted by stronger economy, programmatic buying and mobile
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three ‘semi-quadrennial’ events – the Winter Olympics, the football World Cup, and the mid-term elections in the US – which will benefit television in particular. Advertisers are also gaining in confidence as growth returns to the Eurozone, which now looks more stable and less likely to deliver more negative shocks to the world economy. In general, advertisers are in a strong position to invest in expansion, with large reserves of cash and high profitability. In view of this, we expect growth to increase in each of the three years we forecast.
Eurozone returns to growth
The Eurozone emerged from recession last year, and its recovery appears to be gathering pace. This has encouraged advertisers to start to commit higher budgets to the region, which has suffered a 15% drop in adspend since the financial crisis began in 2007. Eurozone adspend shrank 3.0% in 2013, but this was loaded towards the front of the year; by the end of the year several key media owners were reporting growth in their ad revenues. We now forecast Eurozone adspend to grow 0.7% this year, achieving its first year of growth since 2010. Finland, Italy and Greece are still shrinking, but should stabilise next year, helping the Eurozone accelerate to 1.6% growth in 2015 and 1.7% in 2016.
Television remains dominant
Television is still by some distance the dominant advertising medium, attracting 40% of spend in 2013, nearly twice that taken by the internet (21%). TV offers unparalleled capacity to build reach, and establish brand awareness and associations. Zenith forecasts television adspend to grow 5.2% in 2014, up from 4.4% in 2013, as it gains the most of the benefits of the Winter Olympics, football World Cup and mid-term US elections.
Programmatic buying to boost internet display above search by 2015
The internet is still the fastest-growing medium by some distance. It grew 16.2% in 2013, and we forecast an average of 16% annual growth for 2014 to 2016. The fastest-growing sub-category is display, which we forecast to grow at 21% a year to 2016. Traditional display (banners and other standard formats) is growing at 16% a year, boosted by the revolution in programmatic buying, which provides agencies and advertisers with more control and better value from their trading. Social media (growing at 29% a year) and online video (23% a year) are also starting to benefit from programmatic buying, which is helping to sustain their rapid growth. Zenith expects internet display to overtake paid search (which is growing at 13% a year) for the first time in 2015. In 2016 we expect internet display adspend to total US$74.4bn, while paid search adspend totals US$71.1bn.
Continued growth of mobile
Mobile advertising has now truly taken off and is growing six times faster than desktop internet. We forecast mobile advertising to grow by an average of 50% a year between 2013 and 2016, driven by the rapid adoption of smartphones and tablets. By contrast Zenith forecasts desktop internet advertising to grow at an average of 8% a year.
Zenith estimate global expenditure on mobile advertising was US$13.4bn in 2013, representing 12.9% of internet expenditure and 2.7% of advertising across all media. By 2016 it forecasts this to rise to US$45.0bn, representing 28.0% of internet expenditure and 7.6% of all expenditure. This means mobile will leapfrog radio, magazines and outdoor to become the world’s fourth-largest medium by the end of our forecast period.
Via zenithoptimedia
GLOBAL ADSPEND SET TO RETURN TO PRE-FINANCIAL CRISIS GROWTH RATES #FOMG14 #FOMGAwards was originally published on The Curious Brain