There are only a few people who have worked directly under Steve Jobs, and Allison Johnson is one of those people. The former head of marketing at Apple, Johnson oversaw the launch of the company’s hallmark products like the iPhone and its famous campaigns like “Mac vs. PC” and “There’s an app for that.”
In this interview with Behance’s Scott Belsky, Johnson shares stories from her time at Apple, emphasizes authenticity in business, and reveals how we can find a balance between launching a polished product (like Apple) versus shipping fast for feedback (like Google).
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Apple
Brand new from The Milkman’s Union! Enjoy 🙂
Apple Explains the Company’s Design Philosophy
Short video that opened the 2013 WWDC keynote via thelaughingsqid My apologies for the crappy youtube ads
Marc Shillum: The Beat Of Apple’s Brand Strategy
very interesting! Video by Psfk
Mobile Wars! Apple vs. Samsung and the Campaign Against Google
The Apple Tree Feat. The Glitch Mob
If you like The Glitch Mob you will fall in love with this brilliant video mash up by PURETUNE! What a masterpiece!
The Apple Tree Feat. The Glitch Mob
http://vimeo.com/31684799
If you like The Glitch Mob you will fall in love with this brilliant video mash up by PURETUNE! What a masterpiece!