This is just awful ! It is very invasive and very intrusive ! I think that the ad agency should get fined or something for inflicting this to people! Most of us go to a cinema to see a movie not the crap Ikea is selling! Honestly there is a limit what we can and can’t do in advertising and this one just crosses the line for me! This is an example that all brands should and most definitely avoid!
I saw your comments on the “I believe in…” site. I completely agree a horrible idea.
As I have said before, I hope all of the flashlight operators got punched.
it was just terrible..its things like that that give advertising a bad name!!