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Why Agencies Must Stop Selling AI Videos to Brands That Can Afford Humans

There’s something off in the air lately.
You feel it too, right?

AI is everywhere. In our workflows. In our brainstorms. Now in our videos.
But the problem isn’t the tool.

It’s who’s using it—and why.

The wealthiest brands on Earth…

…are now cutting costs on creativity.
Not because they have to.
Because they can.

Multinationals. Banks. Telcos. Luxury giants.
All of them have the money to hire real directors. Real actors. Real crews.

Instead, they’re asking for AI-generated everything.
Because it’s faster. Cheaper. Cleaner. No egos. No union hours. No mess.

But here’s the cost no one’s talking about:

Every time a mega-brand uses AI to replace a human creator, a door quietly closes somewhere in our industry.

AI was supposed to level the playing field.

Instead, it’s being used to bulldoze the little guys.

For years, small businesses, NGOs, and startups couldn’t afford high-end production.
Now, with AI tools, they finally have access to the big leagues.

That’s a good thing. That’s progress.
But when global corporations with billion-dollar budgets start using the same shortcuts?

It’s not innovation.
It’s exploitation.

It’s like the CEO showing up at the food bank.

Agencies, we need to draw a line.

What if we made a pact?
Not a legal one—a moral one.

What if WPP, Omnicom, Publicis, IPG, Dentsu, and Havas could all agree on this. We do not sell AI video production to clients who can afford to pay humans.

Simple as that.

If you’re a major brand, you want a campaign?
Great. Hire a team. Book a studio. Feed the industry you profit from.

Save the AI shortcuts for those who truly need them.
Not for the top 1% to make even more with even less.

What we risk losing is more than jobs.

We lose mentorship.
We lose artistry.
We lose nuance.
We lose culture made by people, not pattern-matching algorithms.

And worst of all?
We normalize the idea that creativity is disposable.

That human input is optional.
That good enough is good enough—as long as it’s cheap.

This isn’t about being anti-AI.

It’s about being pro-choice—for creators, for clients, for culture.

AI can be a tool for empowerment.
But only if we choose to wield it with conscience.

The rich don’t need help making things faster and cheaper.
The rest of us do.

So to every agency out there:

Let the giants pay.

Let the small rise.

Let’s build a future where AI helps the underfunded create—
not helps the overfunded extract.

When a missile falls, something more dangerous than buildings collapses:
your ability to feel.

War doesn’t need your consent.
It just needs your attention.
Your feed.
Your outrage.
Your distraction.

Because when your screen lights up with fire and you instinctively pick a side—
you’ve already lost.
Not your life.
But your clarity.
Your sovereignty.
Your humanity.

You Think You’re Watching War. You’re Watching Theater.

Understand this:
You’re not watching history unfold.
You’re watching a script play out—
funded by arms deals, stabilized by media narratives,
and performed by governments who don’t bleed and don’t really care about people

“Justifiable violence” is the most dangerous oxymoron of the 21st century.

Iran. Israel. Ukraine. Taiwan. Gaza. Russsia
Different stage. Same director.
They light the match.
We argue over who struck it.

Who Profits When You Pick a Side?

Let me ask you something brutal:

What if your “solidarity” is just another gear in the machine?
What if your flags, hashtags, and tribal takes
aren’t signs of justice—
but proof that the hypnosis is working?

The people killing each other are not the ones who ordered the war.
They’re the ones convinced it was necessary.

Every time you reduce a human to a symbol—
you feed the fire.
You stop being a witness.
You become a weapon.

IThis Isn’t About Iran. It’s About You.

You don’t need to live near the blast zone to be a casualty.
If you’ve stopped questioning,
if you’ve stopped grieving,
if you’ve memorized the headlines but forgotten the faces—
you’re already infected.

Because the real bomb is empathy collapse.
The real war is fought inside your ability to care
without condition,
without nationalism,
without needing to be “right.”

They Don’t Fear Nukes. They Fear We’ll Wake Up Together.

You want to know why the machine keeps manufacturing enemies?

Because if the Israeli mother and the Iranian father
ever look at each other and say:
“This isn’t our war”—
the whole game ends.

They can’t allow that.
So they keep us busy.
Fighting over semantics.
Consuming curated horror.
Begging for peace from the architects of violence.

Who Are You When the Missiles Fall?

Are you a spectator?
A soldier of narrative?
A well-fed ghost?

Or are you something else entirely?

Are you the whisper that breaks the spell?
The one who says: “No. I will not become machinery. I will not perform the play.”

Because the most radical act right now
isn’t protest.
It’s perception.
It’s learning to see beyond the script.

There Is No Foreign War Anymore

Every missile is local.
Every dead child is your child.
Every collapsed apartment could’ve been your home
if you were born 200km east.

If your compassion has borders,
your conscience is under occupation.

This Ends When We Say: Enough.

Enough ritual bloodletting for politics. Enough to politicians acting like kings
Enough weaponized narratives.
Enough performance warfare dressed as moral duty.

This ends when we rehumanize the “enemy.”
This ends when we unhook our empathy from identity.
This ends when we refuse to choose sides
in a war none of us truly asked for.

Because there is no side left to choose.
Only this:

We either remember that we belong to each other—
or we burn, divided, while the gods of war count their gold.

Written and Directed: Sadiel Gomez

A 3D animated short film about not too distant but a dystopian future. It speculates on the potential consequences of the infamous Great Reset, medical tyranny, woke culture, and green agenda.

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