You walk into a meeting.
Before you say a word, the client slides a copy of Influence across the table.
Highlighted. Annotated.
He doesn’t use it.
He uses it against you.
He looks up and says:
“Knowing that you know I know this… what do you do differently?”
No one answers.
The meeting continues anyway.
That’s the problem.
The persuasion playbook didn’t fail. It leaked.
Slowly. Quietly. Everywhere.
Until the people you’re trying to influence learned how it works and once they see it, something subtle changes.
They don’t argue.
They don’t push back.
They just… stop feeling it.
Most teams haven’t noticed.
The dashboard still moves.
Campaigns still run.
So they optimise.
But they’re improving something their best audience has already outgrown.
That’s why performance feels strange right now.
Not broken. Exposed.
The Asymmetry Economy https://lnkd.in/drGU6UQm is about that moment.
What actually changed and what still works when the mechanism is visible If you’ve felt your best audience move before your data did you’re already inside it.