Curious about me?

Curiosity is an emotion that causes natural inquisitive behavior such as exploration, investigation, and learning, evident by observation in human and many animal species. The term can also be used to denote the behavior itself being caused by the emotion of curiosity. As this emotion represents a drive to know new things, curiosity is the fuel of science and all other disciplines of human study.

Hello! This is Michael Paredrakos a “dyslexic” 360º Brand & Communication Strategy Consultant (isn’t it ironic?) from Greece ….with more than 15 years of experience solving creative and brand problems and this is my blog piled with everything that draws my attention!

As an experienced brand and communication strategist, I have developed and refined my expertise in 360º advertising communication and go-to-market strategies. I specialize in shaping brands and delivering consulting services to a broad range of clients. With a proven record of success, I take pride in driving growth and delivering impactful results that resonate with target audiences.

As you know, I also run this blog where I try to share insights on advertising, trends, strategy, and creative storytelling. Over the years, my blog has garnered millions of visitors, creating an engaged community across social media.

My passion lies at the intersection of technology and storytelling. Whether through AI or other cutting-edge tools, I believe in using innovative methods to create compelling brand narratives that build deeper connections with audiences. As a lifelong learner, I actively seek new challenges to make meaningful contributions, with a particular interest in prompt engineering and growth-oriented initiatives.

I have collaborated with several leading agencies, including Ogilvy, Soho Square, Ambition DDB, MCCANN, Choose Strategic Communications Partner, Button, Trabaho, K2design, FAZE, ISOBAR, Mullen Lowe, Avakon+, JNL, MNM design, Ogilvy Albania, and Hill+Knowlton Strategies, among others.

Some of the notable brands I’ve helped succeed include:

Cosmote (T-Mobile), What’s Up (T-Mobile), Vodafone
IKEA
3M & 3M Health Care
DEI (The Public Power Corporation S.A.), ELPEDISON
Pulmol, Galderma, BOTOX
Rolco, Sarantis Bioten (Across Balkans), Sarantis Str8 (7 markets), Carotten, Pizbuin
Médecins Sans Frontières
The Coca-Cola Company
CUTTY SHARK
Ouzo 12, BUD, Campari, MOET & CHANDON, Dom Perignon, Hennessy
Johnson & Johnson
Greek National Opera, Stavros Niarchos Foundation
Pricefox, Anytime, INTERAMERICAN, Compare Europe, Groupama’s MyZen
Fitnation, FC KAIRAT
Betshop, Vistabet, Sportingbet
Woseba Coffee Global, Buondi, Lavazza, Costa Coffee
ELAIS-UNILEVER, Becel, Captain Iglo, Vitam
SARYAHASH Mineral Water, Theoni, Perrier
Oreo
Ohonos SA
British American Tobacco, PETER STUYVESANT
Cyprus popular bank
Odyssea
World Health Organization (WHO)
Samsung Greece
Athens Medical Group.

I have also had the privilege of working with various Greek government bodies, including the Ministry of Justice, Ministry of Labour & Social Affairs, Ministry of the Environment & Energy, the Taxpayer Service Centre (KEF), the Hellenic Republic Asset Development Fund, and the Greek Cyber Crime Unit.

Additionally, I’ve contributed to successful campaigns for prominent Greek political figures!

So in case, you have an exciting project, or you want me to help you with something, you can always drop me a message here!