There are only a few people who have worked directly under Steve Jobs, and Allison Johnson is one of those people. The former head of marketing at Apple, Johnson oversaw the launch of the company’s hallmark products like the iPhone and its famous campaigns like “Mac vs. PC” and “There’s an app for that.”
In this interview with Behance’s Scott Belsky, Johnson shares stories from her time at Apple, emphasizes authenticity in business, and reveals how we can find a balance between launching a polished product (like Apple) versus shipping fast for feedback (like Google).
The Curious Brain wants to remain banner ad-free. Pls help to stay this way . You can consider buying something small from Society6
or support it with a small donation of your choosing! Many thanks in advance :-)
If you find anything interesting in The Curious Brain and decide to share it pls link back :-)
(c) 2014 The Curious Brain |
powered by WordPress