In this 99U talk, bestselling author Tony Schwartz issues a challenge: The world is full of intractable problems like climate change that require new and creative thinking. So how can we use the creative process to take on some of the more serious obstacles of our lives and world? First, we need to be at the top of our collective creative games — and that means fully understanding the creative process.

Tony Schwartz: To Solve Big Problems, Change Your Process was originally published on The Curious Brain