Memorex is the advertising industry’s collective wet dream. The sequel to Smash TV’s critically acclaimed “Skinemax”, Memorex is a 50 minute VJ odyssey, a tribute to an entire generation who grew up with only a TV and a VCR for a babysitter.
Sourced from over forty hours of 80s commercials pulled from warped VHS tapes, Memorex is a deep exploration of nostalgia and the fading cultural values of an era of excess. It’s a re-contextualization of ads – cultural detritus, the lowest of the low – into something altogether more profound, humorous, and at times, even beautiful
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