Since the appearance of Social Media, and the relative empowerment of the consumer, we’ve been trying to tell marketers they can have visibility for free.
Just like magic… Since this year, you can read everywhere that Earned Media is dead, that Facebook’s Edgerank for brands is almost 0… Oh, and by the way, Facebook may soondisappear and Twitter will never spread to John and Jane Doe… In others words, it’s all been a big misunderstanding. A very interesting presentation by @gregfromparis