Smoking has an image problem, because everyone knows: it can kill you. That’s why tobacco multinationals are increasingly focused on e-cigarettes, enticing consumers with bright colors and fruity flavors. The target group: young people.
The World Health Organization says smoking results in the death of eight million people every year. That’s one reason why you’ll now often hear tobacco companies promoting the switch to e-cigarettes, with claims that these are less harmful to our health. It’s first and foremost young people who believe the industry’s promises, thereby taking the first step on the road to addiction. After all, nicotine is an addictive substance. And although it may taste better than tobacco, puffing on a vape is still going to get you hooked in precisely the same way as smoking a regular cigarette. The film investigates the cynicism of an industry that not only accepts this, but also deliberately aims for it.
Directed by Emmy-winning writer and filmmaker Nic Stacey, Buy Now! The Shopping Conspiracy pulls back the curtain on the world’s top brands, exposing the hidden tactics and covert strategies used to keep all of us locked in an endless cycle of buying—no matter the cost.
A look at how “fake news” and conspiracy theories emerge—and why they linger in the imagination.
In a world where live-action and animation are growing closer and closer to one another, Richard Williams was and still is one of the last remaining members of the old guard who wanted to push animation in the exact opposite direction, to do what no other medium can, and that’s perhaps most evident in the masterful way in which his films move. Let’s dive in and see what we can learn.
What a wonderful story. Very crazy to see all they put her through. A powerful woman, no doubt. Watch it!
