videos May 7, 2012

FanCulture. The Evolution of Influence

A short film exploring the changes in fan culture in the digital age – the shift in power – and the growing importance of fans.
Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion. Created by Amplify. A big thanks to Vanessa for bringing this to my attention

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