As creatives, we’re often put to the test of makin tough decisions and sacrifices for our work. However, according to Yuko, our biggest decision needs to happen at the beginning of our career asking ourselves: “What kind of artist do [we] want to be?” and having a clear picture of what that looks like.
In this talk, Yuko distills insights from her own personal story of being fired just days before her 99U appearance, gives advice on learning to say no, her thoughts on personal work, and tying it all back to the reality that while we might not win every job or shine on every project, sometimes it’s for the best.