I am very glad to tell you that I will be the Blogger-in-Residence yet again for the Festival of Media Global 2014!!! That means that The Curious Brain readers will have access to everything that will be going in there! Breaking news, interviews, insights and exclusive content!!! You simply don’t want to miss this! In case you forgot what happened last year see make sure that you check the video below
The Festival of Media Global 2014 is taking place between the 6th and 8th of April in Rome at the Cavalieri Hotel and even has Kevin Bacon, the award-winning actor to headline the event. This year the festival will focus on the technology, innovations, and strategies that make the media industry more connected than ever, as well as highlighting future forecasts and the power of disruption. Providing their insight on these global challenges will be directors and executives of some of the world’s most powerful brands, including:
Kimberly Kadlec, worldwide VP global marketing group, Johnson & Johnson – “Empowered Consumers”
Craig Hepburn, global director, social media and digital of Nokia – “Media Directors Forum” Lewis D’Vorkin, chief product officer, Forbes – “Content Disruptors”
Bacon, Kadlec and others will lead sessions on key trends in media today such as content, big (and little) data, the future of advertising in a multi-screen world, wearable technology, native advertising, and programmatic buying, to name a few. MTV founder and current CEO of Clear Channel Communications, Bob Pittman will join Festival of Media chairman, Charlie Crowe for an “In conversation with…” session, sharing his vision of the future of media and the role that technology is playing in transforming communications.
Bacon, Kadlec and others will lead sessions on key trends in media today such as content, big (and little) data, the future of advertising in a multi-screen world, wearable technology, native advertising, and programmatic buying, to name a few.
This year’s three-day event will be bigger than ever, with a new second stage and additional activities offering festival attendees the opportunity to tailor their agenda by choosing the sessions that are most relevant to them. Other key presentations will include:
“Social TV” – Steve Haskar, president, global product leadership, Nielsen
“Playing with Data” – David Collet, director, Perform/OPTA with Ricardo Nasuti, digital content
manager, AS Roma Football Club
“Commerce, Loyalty & the Mobile Future” – Sarah Watson, group mobile manager, Net-a-Porter
“Stories From the Future” – Sergio Bertolucci, director for research and scientific computing, CERN
Alongside the conference agenda, a panel of leading industry minds will judge 19 categories for the Festival of Media Global Awards 2014, led by Sameer Singh, VP of global media for GlaxoSmithKline, who has been appointed Chair of the Jury. Other brand judges appointed so far include Venky Balakrishnan, global vice president for marketing innovation, Diageo and Tom Gill, global media director, Heineken International.
This year’s Awards will feature four new categories to recognize the best in the media industry: the Best Content Creation Award, Consumer Research Award, the Data Innovation Award, and The Retail Award.