Short videos — 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram — are more than just a fun way to pass the time; they’ve transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.
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Mintel: Seven core drivers of consumer behaviour that will shape global markets over the next 10 years.
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