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Curiosity was originally published on The Curious Brain

Time for true radicals

View more presentations from Gareth Kay

We all know we’re living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This deck by Gareth Kay at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.

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http://vimeo.com/37120554
Created by Jeff Desom! All footage taken from the original Rear Window (1954) directed by Alfred Hitchcock. The order of events is pretty much as seen in the movie.

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http://vimeo.com/39376584

Budweiser should track and give Mathias Lachal some money for creating this! Great stuff! Check the original advert here

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