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Lightweight packaging by Ecolean! It weighs approximately 50-60% less than a conventional liquid food carton or bottle. What a brilliant concept this is! Via packaging of the world ! Sponsored by Fashion Optics

Jump Jump Dance Dance – Modern Eyes from etcetc on Vimeo.

The lovely Jump Jump Dance Dance, directed by Clemens Habicht! Such a cool song and video! Sponsored by Fashion Optics

Aol Phase 02 from Universal Everything on Vimeo.

These are simply stunning! Created by Matt Pyke at Universal Everything for AOL and launched at the New Museum, NYC! Sponsored by Fashion Optics

http://www.youtube.com/watch?v=sQ0M9CBEkw0

Who on earth will buy a diaper that advertise babies as sex symbols? Do parents see babies as sex symbols? I strongly doubt it! This is so going to backfire for Huggies! Very very bad advert! Sponsored by Fashion Optics

Chivas by Eugenio Recuenco Director’s cut from james sénade on Vimeo.

Lovely work by Betc Paris, for Chivas! Directed by Euguenio Recuenco! Sponsored by Fashion Optics

http://vimeo.com/moogaloop.swf?clip_id=12182626&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Chivas by Eugenio Recuenco Director’s cut from james sénade on Vimeo.

Lovely work by Betc Paris, for Chivas! Directed by Euguenio Recuenco! Sponsored by Fashion Optics

Gold Signature was originally published on The Curious Brain

Corridor. from Dos Santos Nelson on Vimeo.

In a hospital, a man falls into a coma. A wonderful animated short film by 3 students Gelson Da Costa N’ganga, Fernando Da Graça & Nelson Dos Santos! Lovely stuff 🙂 Sponsored by Fashion Optics

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