http://vimeo.com/26438826
Super love this new official music video by Winding Stairs performing “Crosses” by José Gonzales! Shot, directed and edited by Rickard Bengtsson! Great stuff

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http://www.vimeo.com/26493844
The cults directed by SAIAH SERET !! Simply wonderful

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The Avantgarde Diaries’ is a worldwide festival-tour, curated by Raf Simons for Mercedes Benz, where design, art, music, film and fashion merge in an avantgarde way. So after visiting the event there were some things I liked and some things I did not like!

What I liked is how Mercedes Benz handled its digital conversations… other brands should follow their lead! What they did was to invite all the blogging elite from fashion, design, music, art, trends etc! They flew in people from around the world and they created an excellent experience for all the bloggers in order to create positive word of mouth! From the moment you arrived in the airport a black Mercedes limo was waiting for you to drive you  to a  very arty and beautiful hotel! The event itself was exceptional, the building, the drinks the music everything was perfect! They made sure that all the bloggers will write something good about the event

What I did not like though is that Raf Simons did not made any effort to find some time in his program to speak to the bloggers.I thought that this was unacceptable from him!

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Moreover I felt that this whole project was more about him and not about Mercedes Benz and their new car Concept A class! So for me I think that since Mercedes paid for the event they should have kept Raf Simons on a shorter leash cause at the end of the day  in my mind Mercedes Benz is a bigger brand than he is!

To be honest I do not have a clue about fashion or who Raf Simons is maybe he is avant garde but honestly I was expecting a bit more from Mercedes Benz!To me the whole thing was a bit superficial as the fashion industry tends to be! I would have expected a social cause behind this event for example supporting and endorsing the new avant garde artists that are young talented and poor and not some that they are already famous! Usually  those young people are the ones that they do the most experimental and innovative, work, not the established ones!

Plus Mercedes its all about innovation, avant garde is in their dna but I did not get this or any relevant info from their new concept car at the event! I mean nobody told me what new technology it uses, what it does, what is their new innovation etc . I would also prefer to have a closer and a more physical experience with the car, even to drive it, but the car itself was an art installation that you could not get very close! The installation was stunning but then again it surrounded the whole car with smoke…. it was very arty but it was smoke! So at one point after watching it I was wondering the bad connotations that this might create to some people with all the smoke coming from cars and the damage that they do to the environment.

I loved the effort of Mercedes Benz but for me all brands should create something a bit more meaningful these days! Something that adds and creates an extra value to the society that they operate… but then again maybe Im not the fashion orientated target audience they want to impress.Still though I would like to see something with a bit more substance. More info about the whole event here

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