Taken from Dana Jefferson kinetic typography project “A Bronx Tale”
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Help ‘I want to save a life’
On their third collaboration with the Help pharma team, TLFS crafted an quirky, humanistically focused video to market the initiative; Help ‘I want to save a life’, a bone marrow registry kit, now inside every package of Help ‘I’ve cut myself’, bandaids.
Help teamed up with a DKMS, the world’s largest bone marrow donor centre to release a bone marrow testing swab in each package of the bandaids.