365 – March

http://vimeo.com/63026711

One Film. One Year. One Second a Day by The Brothers McLeod. Follow the daily progress here

Image of the day

Around The Block

Around The Block” is a feel-good, summertime hip-hop jam and the first single from Pretty Lights new album. Directed by Anthony Dickenson

How much does a video weigh?

What colour is a mirror? How much does a video weigh? Michael Stevens, creator of the popular educational YouTube channel Vsauce, spends his day asking quirky questions like these. In this talk he shows how asking the right — seemingly silly — questions can make incredibly effective lessons. A big thanks at Thijs Durenkamp for dropping this one over

I Don’t Wanna Cry

Great sounds by Tommy Toussaint! You can play this video also in your web browser or on your iOS or Android device here Video by Stephen Borden

Behavioral Storytelling: Social Content Strategy

Behavioral Storytelling: Social Content Strategy from Michael Leis

A perspective on how to structure content strategy for integrated social campaigns as well as alway-on content marketing. First you’ll see the structure, then the practical examples of how larger brands activate audiences. Largely, it’s about understanding the audience, and then designing for specific behavioral outcomes where the purchase or event happens at the right time in the story to make the audience the hero. Interesting thoughts by Michael Leis