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“Disarm” is a project that Mexican artist Pedro Reyes created in collaboration with COCOLAB. Within this project a fundamental transformation takes place: agents of violence are transformed into life and creation tools. Weapons lead to the generation of musical instruments. For the project, Reyes was able to choose from about 6,700 guns that were turned in or seized by the army and police in Ciudad Juárez, a city about 1.3 million people that averaged about 10 killings a day at the height of violence.

Steven Prael attempts to create a new perspective for filmmakers

The secret psychology behind persuasive content from Nathalie Nahai

In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.

You’ll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.

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