To Be Reproduced from Bram Snijders / DEFRAME on Vimeo.

To Be Reproduced is an interactive video installation that revisits the classic painting Not to be Reproduced a work made in 1937 by the Belgian surrealist painter René Magritte. The installation reflects on the pervasiveness of virtual spaces that have become an integral part of our daily social lives, and the way data traces are used to build sophisticated reproductions of the user.In To Be Reproduced the viewer enters a hybrid space where the physical and the virtual world are closely intertwined. Positioned in front of the mirroring plane the viewer is enveloped in a virtual space where it meets a faceless digital reproduction of itself. Created by Bram Snijders / DEFRAME

To Be Reproduced was originally published on The Curious Brain