On their third collaboration with the Help pharma team, TLFS crafted an quirky, humanistically focused video to market the initiative; Help ‘I want to save a life’, a bone marrow registry kit, now inside every package of Help ‘I’ve cut myself’, bandaids.
Help teamed up with a DKMS, the world’s largest bone marrow donor centre to release a bone marrow testing swab in each package of the bandaids.