While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately.

• Some analysts don’t see the possibility of an ROI commensurate with the billions being poured into the technology.
• Environmentalists decry the energy that is needed to maintain the systems.
• Lawsuits are flying everywhere, and deep fakes have become mainstream news.
• And on top of this, most people aren’t adopting the technology beyond “dabbling.”

It begins to make you think:: Does AI have a marketing problem?

listen to this podcast here The Marketing Companion Podcast by Mark Schaefer