How the pitch deck went synthetic—and why your pricing model is next.
1. A Quiet Revolution in the War Room
According to Business Insider, top agencies are no longer pitching with just moodboards and mad men. They’re pitching with:
Midjourney visuals
AI-voiced scripts via ElevenLabs
AI-written concepts from ChatGPT
And here’s the twist: they’re winning. Not because the ideas are better. But because they’re faster, cheaper, and more polished in less time.
The creative work didn’t die. It just got automated—and upgraded.
2. Altman’s Warning Wasn’t Wrong. It Was Understated.
When Sam Altman said, “AI will replace 95% of marketing jobs,” people scoffed. But read closer: he wasn’t predicting mass unemployment. He was pointing at the automation of everything repetitive, templated, and slow.
You were never meant to feel beautiful. Just almost.
Almost confident. Almost worthy. Almost enough. Enough to chase—but never enough to arrive.
That’s not a flaw in the system. That is the system.
And now, it’s automated.
THE NEW GOD IS THE FEED
As Vogue Business reports, beauty’s future is extreme—driven by AI, injectables, gene-editing, and weight-loss drugs like Ozempic. But this isn’t evolution. It’s aesthetic escalation. Your face is no longer personal—it’s programmatic.
TikTok and Instagram don’t mirror your taste. They install it. Every swipe is a biometric confession. Every filter is a blueprint for your next insecurity.
The algorithm isn’t reflecting your desires. It’s writing them.
Your “ideal self” isn’t who you dream of being—it’s who the feed can monetize.
FLAW IS THE FUEL
The beauty economy doesn’t run on confidence. It runs on calibrated self-hate.
Not devastation—just dissatisfaction. A subtle ache. A glitch in the mirror.
That’s the zone where profit lives. Because if you ever felt enough, you’d stop scrolling, stop purchasing, stop complying.
Instead, you’re served a feed of almosts:
Almost natural.
Almost achievable.
Almost real.
Every ad says the same thing: You’re one product away from permission to exist.
SKIN AS STATUS, FACE AS FILTER
We’ve entered the era of face capitalism.
Vogue notes how skin quality is becoming the new class divide. Not what you wear—what you’re made of. You are now your texture, tone, symmetry, inflammation score. There’s no fashion to change. Just flesh to optimize.
And optimization is infinite.
DNA-personalized skincare. AI dermatology. Injectable “tweakments” that promise improvement without identity. Even your rebellion—your bare face, your stretch marks—has been made into a monetizable aesthetic.
This isn’t self-care. It’s cosmetic compliance.
BEAUTY ISN’T PERSONAL—IT’S POLITICAL INFRASTRUCTURE
Vogue surveys over 600 consumers and uncovers a split: Some dream of more natural, inclusive beauty. Others sense the trap—ideals are not widening. They’re mutating.
Not just unachievable—unhuman.
Beauty is no longer a preference. It’s a passport.
Don’t fit the aesthetic protocol? Fewer likes. No virality. No matches. No visibility.
The algorithm doesn’t hate you. It just can’t process your kind of face.
DESIRE HAS BEEN OUTSOURCED
You used to know what you liked. Now you wait for the algorithm to tell you.
You don’t want to look beautiful. You want to look machine-readable.
This is the real horror: The homogenization of attraction. The standardization of seduction. The death of human taste.
You’ve been trained to crave conformity—and call it empowerment.
Jaguar’s failed rebrand reveals more than bad creative. It exposes the cowardice of brand leadership.
Jaguar’s latest campaign said, “Copy Nothing.” But what they launched copied one thing perfectly: the corporate tradition of blaming the agency when leadership gets it wrong.
No cars. No curves. No roar. Just abstract visuals, minimalist slogans, and a branding exercise so out of touch, even Elon Musk publicly mocked it. The campaign was lambasted as empty, confusing, and emotionally tone-deaf. A luxury car brand… that showed no cars.
This isn’t about a bad campaign. This is about a broken model—one where agencies are hired as scapegoats, not strategic partners.
In today’s brand world, storytelling is strategy. The brief is the vision. If that vision is flawed, no amount of creative genius can salvage it. You can’t out-art direct a confused identity.
And Jaguar’s identity right now? A luxury brand sprinting toward electric futurism while ghosting its legacy, its product, and its soul.
What did they expect the agency to do—turn vapor into velocity?
When the Brief Is Rotten, the Brand Fails
Let’s be clear: agencies aren’t perfect. But they don’t control the product, the pricing, or the internal politics. They don’t choose whether the car appears in the campaign. That comes from the client.
Gap’s rebrand? Same story—designers got burned, execs stayed quiet.
Tropicana’s disaster? Agencies got the blame, even though the client forced the change.
Agencies don’t greenlight madness. They’re handed it.
The Cowardice of Creative Blame
What we’re watching isn’t just a brand misstep. It’s a case study in corporate cowardice. A company trying to reinvent itself—without the courage to own its decisions.
The truth? Jaguar’s problem isn’t the ad agency. It’s that the people steering the ship don’t know what destination they’re heading toward—so they blame the compass when they get lost.
A New Standard for Brand Leadership
We need to stop letting executives escape through the back door while their agencies are thrown under the bus.
If you brief it, own it. If you approve it, stand by it. If you kill it, don’t outsource the executioner.
Because marketing isn’t a magic trick. It’s an expression of vision. And when a rebrand collapses, it’s not the messenger who failed—it’s the strategist who didn’t know what they stood for.
Final Words:
If the story sucks, don’t shoot the storyteller. Fire the author.
For years, we’ve talked about omnichannel like it’s the holy grail of customer service. And a decade ago, it was. Bringing together call centers, chatbots, and emails into one seamless experience? That was groundbreaking. But today, it’s the bare minimum. Customers don’t just expect seamless—they demand intuitive.
As we step into 2025, the winners in customer service won’t be those who merely manage channels better. They’ll be the ones who deeply understand their customers, anticipate needs before they arise, and deliver solutions with the kind of humanity that builds loyalty for life. This isn’t just an evolution. It’s a transformation.
From Omnichannel to Omniscient
A customer’s patience is short, but their expectations are long. They don’t want to explain their problem twice, and they certainly don’t want to wait for a resolution. They want their issue fixed before it even happens. That’s where predictive AI comes in:
Know Before They Ask: Analyze data to predict a customer’s needs based on past behavior, current trends, and even context clues.
Solve Proactively: Whether it’s an internet outage or a service delay, fix it before they even notice.
Tailor Everything: Deliver hyper-personalized experiences that don’t just meet expectations but surpass them.
Putting Empathy at the Core
Technology alone won’t win hearts. It’s the human touch—scaled by technology—that truly sets brands apart. Emotional AI is the next frontier, blending efficiency with a personal connection:
Real-Time Sentiment: Systems that pick up on frustration, confusion, or joy and adapt their approach instantly.
Empathy at Scale: AI that doesn’t just answer questions but understands the emotions behind them.
Imagine a chatbot that doesn’t just say, “We’re sorry for the inconvenience,” but senses a customer’s urgency and prioritizes their issue accordingly. That’s the level of care people remember—and reward with their loyalty.
Immersive Customer Support
Customer service in 2025 isn’t limited to the real world—it’s stepping into the virtual one. Brands are starting to deliver immersive experiences that feel as personal as a face-to-face conversation:
AR Assistance: Augmented reality apps that guide you through assembling furniture, fixing a device, or even troubleshooting your car.
“Metaverse” Moments: Virtual help desks where avatars offer personalized support, product demos, and even shopping advice.
This isn’t sci-fi; it’s happening now. And the brands that embrace it will stand out in a crowded marketplace.
Service That Transforms Lives
The best customer service doesn’t just fix problems—it enriches lives. It anticipates what people need and creates value far beyond the transaction:
Personalized Financial Guidance: Banks using AI to help customers achieve their goals, whether it’s buying a home or saving for college.
Wellness Monitoring: Wearables that connect users with real-time support to stay healthy, happy, and engaged.
These aren’t just services—they’re lifelines that build trust and deepen relationships.
A Higher Purpose
Customers don’t just want convenience. They want to know the brands they support stand for something bigger. In 2025, purpose will matter as much as product:
Eco-First Practices: AI-driven remote service models that reduce environmental impact.
Ethical Transparency: Data practices that are fair, transparent, and respectful of customer privacy.
Sustainability and ethics aren’t just nice to have—they’re essential to earning the trust of the modern consumer.
The Metrics That Matter
Customer satisfaction scores and NPS are relics of the past. The future is about measuring what really matters:
Emotional Loyalty: Are you building fans who will stick with you no matter what?
If your metrics don’t reflect the full scope of the customer experience, you’re missing the point.
The Future Belongs to the Bold
simple 2025 lettering new year background with text space vector
The era of omnichannel dominance is over. The brands that win in 2025 will be those that dare to go further. They’ll invest in predictive AI, emotional intelligence, and immersive technologies. They’ll embrace sustainability and lead with purpose. And above all, they’ll never forget that customer service isn’t just a department—it’s a promise.
The challenge is clear. The opportunity is immense. And the brands that seize it will shape not just the future of customer service, but the future of connection itself.
The reckless consumerism of the 2020s has given way to something new. Every product on the shelf is regenerative, designed to heal the planet and rebuild communities. Every ad you see isn’t just a promise—it’s a commitment.
But this transformation didn’t come easily. It demanded innovation, courage, and a reckoning with the role advertising plays in shaping society.
Because when every product is sustainable, when every company claims to do good, how do brands stand out? How does advertising remain relevant, or even ethical?
The answer lies at the intersection of technology, transparency, and purpose. This is a future where advertising doesn’t just sell—it inspires. Where AI isn’t just a tool—it’s a force for accountability. And where the stories we tell don’t just move markets—they move humanity forward.
In 2035, advertising is no longer about selling products—it’s about building connections:
Connection to the Planet: Ads don’t just highlight features; they showcase how each purchase contributes to restoring ecosystems, from planting forests to cleaning oceans.
Connection to People: Brands celebrate equitable supply chains and fair labor practices, proving that every purchase supports communities.
Connection to Values: Consumers don’t align with brands for their logos anymore—they align for their leadership in solving humanity’s greatest challenges.
Advertising has always been about more than what we buy. It’s about who we are, what we stand for, and the world we want to leave behind. In this new era, every message must reflect that truth. Because in 2035, what we sell isn’t just a product—it’s a promise to each other and to the future.
AI has transformed advertising into something more precise, more accountable, and more inspiring than ever before. It’s no longer just about reaching audiences and being only cost-efficient —it’s about understanding them in ways that drive meaningful action.
Here’s how AI shapes the advertising industry in 2035:
Hyper-Personalized Storytelling AI doesn’t just create ads—it creates experiences. Every consumer sees a message tailored to their values, their behaviors, and even their emotional state. A single product ad might tell thousands of stories, each uniquely crafted to resonate deeply.
Dynamic Transparency AI-powered ads provide real-time updates on sustainability metrics. Tap on a clothing ad, and you’ll see its entire lifecycle: where the cotton was grown, how the factory was powered, and how the garment will be recycled when you’re done with it.
Immersive Campaigns With AI and augmented reality, brands create ads that immerse consumers in their impact. Imagine trying on a pair of shoes virtually and watching as forests are replanted in your name.
Radical Transparency: The New Standard
In 2035, trust is everything. Advertising isn’t just about what a product can do—it’s about what it means. Transparency is no longer optional; it’s mandated. Every ad must disclose:
The Product’s Lifecycle: From raw materials to end-of-life disposal.
Social Impact: How workers were treated and how communities benefit.
Regenerative Metrics: The exact carbon offset, water saved, or biodiversity restored by a purchase.
Imagine an ad for a smartphone:
Tap the screen, and you’ll see how its recycled components were sourced, the renewable energy powering its production, and the programs it funds to bridge the digital divide in underserved areas.
This isn’t just marketing—it’s accountability and it’s demanded by law from all the governments in our planet
The Consequences of Complacency
But not every brand has leaped. Those who cling to outdated strategies have faded into irrelevance. Greenwashing in 2035 isn’t just unethical—it’s illegal. Brands that fail to deliver on their promises don’t just lose trust—they disappear.
The companies that thrive in this new world are the ones willing to lead—to take risks, to innovate, and to stand for something greater than profit. Because in 2035, doing the right thing isn’t just good business—it’s the only business that matters.
The Role of Advertising in 2035
Advertising in 2035 isn’t about selling dreams—it’s about building futures. It’s about creating movements that inspire people to act, to invest in a better world, and to demand more from the companies they support.
This isn’t just a shift in marketing—it’s a shift in culture.
Picture this:
A furniture company’s ad invites you to a virtual experience where you can explore the forests they’ve rewilded through your purchases.
A clothing brand runs a campaign offering a subscription for jeans that are repaired, recycled, and replaced—ensuring nothing ends up in a landfill.
These aren’t just ads—they’re promises of a world where business and sustainability work hand in hand.
The stakes have never been higher.
The Advertising Crossroads: Adapt or Become Obsolete
For advertisers, the choice is stark: evolve or vanish. The landscape of advertising has transformed fundamentally by 2035—it’s no longer about mere persuasion, but about creating meaningful platforms for progress.
Each campaign now represents more than a marketing effort; it’s a catalyst for change. Advertisers have the power to educate, inspire, and empower consumers, guiding them towards choices that resonate with their deepest values. But this transformation hinges on a critical element: trust.
The fundamental challenge isn’t about technological innovation or narrative craft. It’s about rebuilding genuine connection in an age of unprecedented transparency and AI-driven precision. Can brands reimagine their role from sellers to partners in collective progress?
The pathway forward demands extraordinary courage. Ethical action is no longer a optional strategy—it’s the fundamental currency of relevance. Brands must recognize that their impact extends far beyond product sales; they are architects of societal transformation.
In 2035, every product is more than a commodity. It’s a promise—to consumers, to communities, to our shared planet. The brands that don’t just make this promise, but fully embody it, will do more than survive. They will be the architects of our collective future.
The choice is clear: Evolve with purpose, or be left behind.
