“Love isn’t measured in carats, in candlelit dinners, or in how much we spend. It’s measured in the quiet moments, the small gestures, the everyday kindness that no marketing campaign can sell us.”
Every February, it happens like clockwork. The ads start rolling in—diamonds, chocolates, five-star dinner reservations. Billboards whisper, If you really love them, you’ll buy this.
And before we know it, Valentine’s Day starts to feel less like a celebration of love and more like a test of how much we’re willing to spend.
But let’s be honest—was love ever supposed to look like this?
When Did Love Get a Price Tag?
There was a time when love was handwritten letters. When it was long walks, late-night conversations, stolen moments. But somewhere along the way, something changed.
A century ago, Valentine’s Day was simple. Then the greeting card industry got involved. Then the jewelry companies. Then the florists, the restaurants, the luxury brands. Now?
The average American spends $192 on Valentine’s Day.
The holiday generates over $25 billion a year in sales.
And if you don’t buy into it? Society tells you you’re doing it wrong.
Love didn’t get stronger because we started spending more. But profits sure did.
The High Cost of Manufactured Romance
Here’s the problem: When we’re told love has a price, we start believing it.
If the flowers aren’t expensive enough, maybe they don’t love me.
If my partner doesn’t plan something extravagant, maybe we’re losing the spark.
If I can’t afford to celebrate the “right” way, maybe I’m not enough.
And just like that, a holiday meant to celebrate love turns into a source of stress, guilt, and comparison.
Real Love Can’t Be Bought
Think about the moments in your life when you felt truly loved.
Was it when someone spent a fortune on you? Or was it:
When they remembered something small that mattered to you?
When they listened—really listened—to what you had to say?
When they showed up for you when you needed them most?
Love isn’t in the receipts. It’s in the time, the effort, the thoughtfulness.
A handwritten note lasts longer than roses. A shared experience means more than a diamond. A moment of undivided attention is priceless.
But that’s not what corporations want us to believe—because there’s no profit in it.
Redefining Valentine’s Day: A Love That Includes Everyone
And here’s another thing—love is more than romance.
Why should February 14th only belong to couples? Why not use it to celebrate:
The friends who’ve been there through every season of your life.
The family members who love you unconditionally.
The community that lifts you up.
Yourself. Because self-love matters too.
What if we redefined Valentine’s Day—not as a day to consume, but as a day to connect?
Instead of buying, we gave our time.
Instead of posting, we had real conversations.
Instead of stressing over the perfect gift, we made someone feel seen.
Because love—real love—was never about money. It was about meaning.
The Choice Is Ours
At the end of the day, we decide what love looks like.
We can let corporations keep selling us a version of romance built on price tags. Or we can take love back—make it simple, make it meaningful, make it ours again.
Because no matter what the commercials tell us, love was never meant to be bought.
