Jeff Sheng: Creativity’s Role in Creating Social Change

For the past ten years, photographer Jeff Sheng has made it his mission to shine a light on issues affecting lesbian, gay, bisexual and transgender Americans through his work. In this 99U presentation, Sheng shares Fearless, a project on “out” athletes on high school and college sports teams and Don’t Ask, Don’t Tell, a series that shows closeted members of the armed services with their faces obstructed. “These brave men and women were serving our country, going to war, yet they couldn’t be open about who they were,” he says.
Sheng shares how important (and difficult) it was to build trust amongst his subjects, and how the tide of social change affected his work’s visibility. ”Whatever creative process, we have a responsibility to the potential of our power…It can’t just be about what brings us fame and fortune.”

Jeff Sheng: Creativity’s Role in Creating Social Change

For the past ten years, photographer Jeff Sheng has made it his mission to shine a light on issues affecting lesbian, gay, bisexual and transgender Americans through his work. In this 99U presentation, Sheng shares Fearless, a project on “out” athletes on high school and college sports teams and Don’t Ask, Don’t Tell, a series that shows closeted members of the armed services with their faces obstructed. “These brave men and women were serving our country, going to war, yet they couldn’t be open about who they were,” he says.
Sheng shares how important (and difficult) it was to build trust amongst his subjects, and how the tide of social change affected his work’s visibility. ”Whatever creative process, we have a responsibility to the potential of our power…It can’t just be about what brings us fame and fortune.”

Jeff Sheng: Creativity’s Role in Creating Social Change was originally published on The Curious Brain

Playground project

This is a preview of the documentary “Playground”, its theme is about child abuse and sexual exploitation so viewer discretion is strongly adviced! If you choose to watch it you will see that it is very powerful, plus it makes you feel very sad that this is happening all over the world! More details about the film here via Faris Yakob

Playground project

http://www.youtube.com/watch?v=tQ05nDgpNgE

This is a preview of the documentary “Playground”, its theme is about child abuse and sexual exploitation so viewer discretion is strongly adviced! If you choose to watch it you will see that it is very powerful, plus it makes you feel very sad that this is happening all over the world! More details about the film here via Faris Yakob

Playground project was originally published on The Curious Brain

Curious about me?

Curiosity is an emotion that causes natural inquisitive behavior such as exploration, investigation, and learning, evident by observation in human and many animal species. The term can also be used to denote the behavior itself being caused by the emotion of curiosity. As this emotion represents a drive to know new things, curiosity is the fuel of science and all other disciplines of human study.

Hello! This is Michael Paredrakos a “dyslexic” 360º Brand & Communication Strategy Consultant (isn’t it ironic?) from Greece ….with more than 15 years of experience solving creative and brand problems and this is my blog piled with everything that draws my attention!

Some of the brands that I had the pleasure to work with include the following: Cosmote (T Mobile), Vodafone, IKEA, 3M , The Public Power Corporation S.A, Pulmol, Galderma, Rolco, Sarandis, Médecins Sans Frontière, The Coca Cola Company , Elpedison, Ohonos Jumbo snack and chips, Santorini, OUZO 12, BUD, Campari MOET & CHANDON, Dom Perignon, Hennessy, Johnson & Johnson, Greek National Opera, pricefox, Anytime, Interamerican, some Greek politicians… etc, etc, etc!

Some of the creative and design agencies that I had the pleasure to work with include the following: Ogilvy, Mullen Lowe, Mccann, DDB Ambition, Button, Tribaho Creative, Hill+Knowlton Strategies, K2design, MNM design, faze, isobar, Avakon+, JNL+

Today you can also find me teaching Communication Strategy at ECI /The European Communication Institute ! I am also doing brand and communication strategy, work as a freelance …so in the case you have an exciting project, or you want me to help you with something you can always drop me a message here!