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POST-DEMOGRAPHIC IMPERATIVES from trendwatching.com

Demographics are dead. Adapt your strategy or perish according to trendwatching

JWT: Cannes Lions 2015 (July 2015) from J. Walter Thompson Intelligence

This year’s Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. From J. Walter Thompson Intelligence

The creative studio Le3 – based in Paris & Geneva – gave a “Personal Gaming” vision of the current geopolitical context.Featuring Barak & Vlad, in a reinterpreted version of the popular game “Street Fighters II”, Le3 invites the public to question while playing. With its embedded projection system, the studio offers the public a singular Street Gaming experience in the heart of Paris and transforms the city into a new playing field.

“cyclee” is a sign projector concept designed for the safety of bike riders while they are riding at night. “cyclee” projects relevant warning signs on the back of a rider. Signs change depending on the actions of the rider.

With the help of special chipset which inserted in device the entire programme can be edited wirelessly. Projected signs can be modified via mobile application and then transferred to device. A concept by Elnur Babayev