This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for 2015, Havas Worldwide is calling out “self-” as the overriding idea.
The most important consumer trends for 2015 and beyond. .. according to Ericsson ConsumerLab
Tis the season! And you know what that means: It’s game time for holiday shoppers … and holiday marketers! Online retail earnings are expected to grow from 263 billion in 2013 to 414 billion in 2018, while adoption of mobile shopping habits continue to rise. As a result, businesses are taking advantage of these growing trends by increasing budgets for Q4 and making mobile-optimized and online-driven holiday marketing a priority. Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping by HubSpot
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends according to Emarsys
Interesting thoughts by Jack Morton Worldwide
Joanne Wilson: The Magic of Dreaming Big from 99U on Vimeo.
The typically mythology of an entrepreneur is often a young single person, burning the candle at both ends. And that was Joanne Wilson’s plan until “life got in the way, and I had these children.” However, part of the benefits of starting your own business means building the lifestyle you want to lead. In this talk, investor and entrepreneur Joanne Wilson shares how she launched her own business even when life happens. Balancing a complicated life, says Wilson, requires a devotion to a single dream or goal. “It helps you plot out the course of your life.” But more importantly, it makes sure your business never gets off track. “Your talents allow you to dream about how you want to get up everyday… the ability to dream about your creative desires and match them with your life dream is the road to being able to lead the life you want to life.”
The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to the status quo when it comes to money, will drive this shift. This report takes a look at the myriad new ways to pay and how the concept of currency is evolving to encompass everything from bitcoin to social media shares.