From co-creation to collaboration
From co-creation to collaboration
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.Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper by Steven Van Belleghem describes the different steps to evolve from a one time co-creation project to structural collaboration. A big thanks to Matthijs for dropping this one over
