By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from Helge Tennø
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Interesting thoughts by Helge Tennø,
“Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can’t meet.” Interesting thoughts by Helge Tennø
Yet another informative presentation by Helge Tennø! This one poses the questions:What is marketing in 2013? How do you ignite your ambassadors and the makers of things?
When the mobile and the social web combine they create the basis for a completely new Internet… Yet another informative presentation by Helge Tennø
Yet another and very informative presentation by Helge Tennø
Are our blinders keeping us from seeing new opportunities, and / or following our customers as they move on? This presentation by Helge Tennø looks at how we measure online activities, and if this is limiting our perspective.