What a brilliant concept this is! “A food label which changes its color by reacting to ammonia given off by food when it is becoming spoiled” Designed by To-Genkyo, via packaging of the world

Material optimization by Melissa Pilon who has developed this system of packaging for light bulbs! Via packaging of the world! Kristofer Ström’s latest music video for dubstep superstar Benga!

Part pencil, part drumstick ….now besides writing you can also drum away 🙂 Lovely product concept! You can buy it from here ! Sponsored by Fashion Optics

Lightweight packaging by Ecolean! It weighs approximately 50-60% less than a conventional liquid food carton or bottle. What a brilliant concept this is! Via packaging of the world ! Sponsored by Fashion Optics

Awesome packaging design concept by a student Diego Aguilar! Via packaging of the world ! Sponsored by Fashion Optics

Lovely packaging design for bread products Fazer Vilpuri by Hasan & Partners.! Via phlodsurboat

Lovely packaging design for headphones by a student Corinne Pant! Beautiful and simple 🙂 Via the Lovely Package ! Sponsored by Fashion Optics