Developed by the moment factory and Photonic Dreams, this installation includes tracking devices and low-resolution LED displays and is capable of showing many different visualizations based on the presence and movement of people! Filmed and edited by Steven Bulhoes, music by Bonobo! Imagine if we could replace all the ungly advertising billboards with this!
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Advertising Agency: Colenso BBDO, Auckland, New Zealand
Photographer: Steven Boniface
Executive Creative Director: Nick Worthington
Art Director: Emmanuel Bougneres
Copywriter: Nick Worthington
Agency Producer: Paul Courtney
Producer: Rollercoaster Design
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen
Scary as hell but still a brilliant ambient media example, via I believe in advertising
Civilization is a video installation we created with artist/director Marco Brambilla for the elevators Standard Hotel in NYC. It’s comprised of over 400 video clips and it takes elevator passengers on a trip from hell to heaven as they go up or from heaven to hell as they go down.
How cool is that? It changes color when exposed to the sunlight! Imagine how powerful that is, when you hold the magazine in your hands! A big Bravo to the print production manager that is missing from the credits! Ambient media is the way fwd for all advertising ..just my view!
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
“Here’s footage of the Loch Ness monster, live in Tokyo! For the film “The Water Horse: Legend of the Deep” was a 18 meter high monster in the Tokyo Bay projected. These were “special effect projectors & pumps, which according to the water receded into the light. Music & Sound effects were obviously not lacking. Disney World Technology Meets Guerilla Marketing”…